Tuesday, September 16, 2008

Earthenware Promotional Mugs Reveal Your Brand's Market

By Matthew Calvin


Promotional mugs are becoming more popular lately. The mugs are outwardly appealing as well as useful in nature. They come in all shapes, sizes, materials, making it the most versatile tool n marketing strategies. The designs can range from very exotic to very conservative, appealing to all companies' needs and budgets.

Earthenware, the most commonly used ceramic material, is used extensively in the production of these promotional mugs. After giving them a desired shape with hand or a tool, the ceramic based object is baked in a kiln. This is followed by the application of a layer of glaze to cover its pores and hence making it suitable to hold liquids. The glaze comprises of different chemicals depending on the desired color and property. The most commonly added chemical is cobalt oxide for a blue touch. The beauty of a ceramic ware lies in its finished appearance which gives a shimmering effect due to the protective glaze.

The quality and the fact that it can be molded into any desired shape easily adds to the long list of features that an earthenware promotional mug enjoys. The most traditional artisans used their hands to bring the perfect turns to such mugs before baking them. Though a lot of tools and techniques have come up for their shaping, new age technology has still not been able to beat the perfection of the handmade products.

There are many ways to decorate a mug. Some prefer hand painting, although printing is also accepted. Another way to embellish a mug would be to emboss them or laser etch them. Frosted glas sis coming back into style also.

All of the aforementioned effects as well as metallic coatings provide the most attractive promotional mugs. Raising your product's market value will be a certainty.

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