Copywriting is defined as the writing of press releases and advertisements. Dont be fooled, it can be a hard task. Understanding the important basics of copywriting will help you to develop skill in doing it yourself and thus save your business money since you will not need to hire out for your copywriting needs.
To write copy well you must have your target audience clearly fixed in mind while writing. Imagine you are them. What would appeal to you? Answer any questions or concerns you think potential customers might have regarding your business, making sure you include all the information they need to be well informed regarding your products and services.
Copywriting should always be easy to understand and to the point. Words used naturally during everyday conversations are best. You dont want your readers to get confused. Since most people are busy and stressed, they will want to be able to sit down and read your copy effortlessly.
You want your reader to be able to pull answers to the questions who, what, where, when, why, and how straight from your copy. They need to know who your offer is being directed at, where a special event will take place, what services you offer, until when your special offer will be good, and how they can get in contact with you.
Common questions that your copy should answer include: Is the product being featured new? How long has your business been established? How can I take advantage of a special offer? Do I have to pay anything in order to do so? How much? When does this offer expire?
Instead of just providing readers with a boring list of all the products and services that your business provides, make things exciting and help potential customers to understand why doing business with you is in their best interests. For example, selling ice cubes is much easier once you have explained how much better cold drinks are than hot ones on a sunny day.
Keep things exciting. Grab your readers' attention with a catchy headline and keep their attention throughout the body of your copy.
Don't just let readers know about what you have to offer; tell them to do something about it. Terms like "limited time offer" and "act now" will motivate your readers to become your customers.
About the Author:
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