Friday, January 9, 2009

Build a list build new business

By Jay NaPier

Having a website is an immediate requirement because the Internet has become so popular. Over 70% of the US households now have Internet access. While some business owners feel they do not need a website, it's really more important than they know.

After years of looking at many, many different websites I found many business owners are so busy working in their business but they don't work on their business. There's a right way and a wrong way to effectively sell more product online.

One of the keys that you'll find on many websites as many of them do not have a headline in their marketing. The headline is the part that opens the eyes and gets the attention of the person reading the website. On most websites you've only got a few seconds to get someone's attention before they click to another website, many times that your competitors website.

YouTube is a video search engine that many people are now using to search out popular terms and businesses. They're not only looking for information on your products and services, there also looking to gain knowledge of your business and its policies. Video marketing with YouTube is a must for today's business owner.

A well structured video marketing campaign will refer much traffic to your website, it will also allow you to get better search engine ranking because you want to link your YouTube videos to your website.

Every great business worth its salt has a list. We start with the direct mail list. When you've got a direct mail list, you can communicate with your customers via mail. E-mail lists are more popular because it's easy to do and cheap to run. Every business should have an online newsletter and tools to build an e-mail list.

When you regularly connect with your customers through e-mail they get to know you and your business better. Because people buy from people they like, this increases your revenue and gives you a more powerful marketing stance.

Systems that build a list and send e-mail on your behalf are called autoresponders. The beauty of the system's is you can have a copywriter write your marketing for you in advance and as new subscribers subscribe they begin to get the newsletters. Another benefit is that you can also send immediate messages. You may choose to inform your customers of a special promotion you're running for a day or two. having the right e-commerce strategy can quickly and easily allow you to monetize your website and half the website began to pay its own marketing value to your business.

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