First, a rough definition. Web 2.0 is the evolution of the internet from a place of static web pages to an interactive community-focused series of platforms. This article is going to lay out broader definition of Web 2.0 from a marketing and social perspective rather than a technological perspective.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook
3. MySpace.
4. Twitter
All of these sites are places where people can interact and socialize with others. But the real beauty of these sites (and other web 2.0 platforms of which there are many) is that people can share opinions, hear 'insider information' from one another, and interact in a more "real world" environment...similar to the offline world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
How can this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook
3. MySpace.
4. Twitter
All of these sites are places where people can interact and socialize with others. But the real beauty of these sites (and other web 2.0 platforms of which there are many) is that people can share opinions, hear 'insider information' from one another, and interact in a more "real world" environment...similar to the offline world.
Web 2.0 adds personality and relationship to the internet. It takes technology to the next level and is based on the inherent understanding that people want relationships.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
How can this work?
By now that should be fairly obvious. It's really about even more than just relationships and interaction. People don't go online to to be sold. It's all about seeking information. The offline world is packed full of outrageous advertising and marketing. So when someone logs on the iternet they're in a separate mindset. They look for VALUE, trusted opinion, and good content from dependable sources. Web 2.0 essentially puts the human element back into a technological construct.
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized internet marketing expert. She has used Web 2.0 marketing techniques in marketing to create a very successful Life Path Unlimited business. Lawlor is also an internet marketing coach and mentor who offers F*R*E*E internet marketing training.
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