B1G1 (Buy One Give One) partners business enterprises with charity causes right around the planet so that every single business transaction makes a difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a powerful marketing 'engine' growing and developing your own attractiveness.
Michael Porter, probably the world's most respected business enterprise strategist writes this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
All who hear about Buy1/Give1 just gets it instantly. It's an unique idea that totally makes sense. And it's an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our planet. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates from Microsoft is key to this idea, calling for 'Creative Capitalism' in response to the significant question, he is quoted in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have.
Remember - you don't 'get' giving till you get giving!
Michael Porter, probably the world's most respected business enterprise strategist writes this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
All who hear about Buy1/Give1 just gets it instantly. It's an unique idea that totally makes sense. And it's an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our planet. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates from Microsoft is key to this idea, calling for 'Creative Capitalism' in response to the significant question, he is quoted in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have.
Remember - you don't 'get' giving till you get giving!
About the Author:
Upsize your CSR business model from Corporate Social Responsibility to Customer Social Responsibility using Buy1GIVE1 (Buy1/Give1) transaction based giving. Visit Buy1GIVE1 today to become a member.
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