Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Plan your PPC ads
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Use traffic statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Plan your PPC ads
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Set your Range
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Use traffic statistics
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results.
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
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