Google, MSN, and Yahoo have created amazing advertising opportunities with their pay per click advertising models. Their simple systems have encouraged thousands of businesses to dump countless millions of dollars into their online advertising campaigns. The only trouble is that far too many people don't know how to effectively create powerful PPC campaigns that convert into leads or sales.
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Website URL in your ads. Google used to let you put whatever you wanted into your display URL, otherwise known as your website address. Now, you have to use your legitimate URL for your website in your PPC ads. Google won't even allow you to use a redirect from one URL to your website! This means that what you use for your display website name is all the more important. Capitalize the first letter of each keyword in your URL. It stands out better that way. For instance, my website, www.creative-emarketingsolutions.com, looks like www.Creative-eMarketingSolutions.com in my PPC advertisements. Don't neglect this important element in your ad.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Well researched keywords will make the biggest difference in your pay per click campaigns. Use Google's free keyword tool to select the best keywords by discovering which keywords are frequently searched for but have little competition. Keywords determine much of the pricing you pay, so do this step right!
1. Run at least two ads at the same time. Too many people don't take advantage of this little trick. When you create your PPC campaign, don't settle for writing just one ad. Create at least two different ads. Then make sure you have Google rotate your ads evenly instead of letting Google decide which ad is the best performing one and running that one all the time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Website URL in your ads. Google used to let you put whatever you wanted into your display URL, otherwise known as your website address. Now, you have to use your legitimate URL for your website in your PPC ads. Google won't even allow you to use a redirect from one URL to your website! This means that what you use for your display website name is all the more important. Capitalize the first letter of each keyword in your URL. It stands out better that way. For instance, my website, www.creative-emarketingsolutions.com, looks like www.Creative-eMarketingSolutions.com in my PPC advertisements. Don't neglect this important element in your ad.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Well researched keywords will make the biggest difference in your pay per click campaigns. Use Google's free keyword tool to select the best keywords by discovering which keywords are frequently searched for but have little competition. Keywords determine much of the pricing you pay, so do this step right!
1. Run at least two ads at the same time. Too many people don't take advantage of this little trick. When you create your PPC campaign, don't settle for writing just one ad. Create at least two different ads. Then make sure you have Google rotate your ads evenly instead of letting Google decide which ad is the best performing one and running that one all the time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!
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The professionals at Creative eMarketing Solutions work directly with you and your company to help you profit from your business' online presence. If you have a website and you use it to grow your business, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations.
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