Thursday, October 30, 2008

Marketing Your Home Business

By Mike Schwartz

Once you have started your home business it's time to start marketing it to the public. There are many ways to market online as well as offline. One of the easiest ways to maket online is to write articles.

After your article goes live you will get more links to you site. Your popularity will grow faster the more articles you write. Then you will become more popular once you start getting more links.

The more links you get the better chance people will visit your site. This is great especially if you are new because you can do it for free. It will pay off big in the long run but takes a little time to see the results.

Another popular way to advertise is by using pay per click ads. This is when you write a small ad and pay a search engine so much per person that clicks on your add. The advantage to this method is that the public sees your add almost immediately.

You just research the keywords that you want to bid for and then you pay so much for each click. This can very tricky and takes a lot of knowledge and training to be profitable. You can loose a lot of money in a short period of time if you don't know what you are doing.

Another great way to get massive amounts of exposure is advertising Co-Ops. This is when you get a certain amount of people together and pay a large fee to advertise in a large area. For example, home business magazines.

You might get a group of 50 people together and pay 500 dollars each to advertise in a large group of the top home business magazines. The people that subscribe to these magazines want to start a home based business. The beauty is they are already qualified as a targeted lead!

This is a proven off line tactic that will bring many people to you door. Being involved in a Co-Op that goes in the top business magazines will give you a huge amount of credibility. It shows the world that even though you are new you are committed to your business 100%!

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