Tuesday, October 28, 2008

What is The Most Cost Efficient Way to get Started Online?

By Stu McLaren

A question I am often asked is the following; if you do not have real big pocket book but you want to start bringing in revenue for your business what is the most cost efficient way to get started?

Everyone's situation is different, so there is no easy answer or clear cut method. In this article I will give you insights and ideas as I built my business when I was deep in student debt.

I just graduated university and marketing products was something that I did not have any experience with. I did not have any money and I did not have any contact so what that presented is a humongous opportunity to be extremely creative and that is what you really have to start tapping into because I do not know about you, but I am most creative when I am most desperate and that is a good thing.

Finding creative ways to get people's attention is something you have to do when you are just getting started. You also have to find creative ways to build relationships. Creating products and ways to market those products are also other avenues in which you will have to be creative.

Building momentum from your creativity is the key to this scenario. When you are first starting out you have to really think about what is the most important aspect to you at that time. Generating revenue? Building a list? Creating and marketing your products?

Focus on what is important at this particular point in your career. Maximize that area by utilizing your creativity. Of course revenue was important to me when I was first starting, but not the most important as building a long term profitable business.

Long-term gains were more important than early profits, so I sacrificed them. The method I did to do this was giving my time in exchange for products, JV opportunities, services, all different kinds of things.

Time is what I did have, so I used that to its full potential. I volunteered at numerous events, I did marketing for people, I wrote for people. Anything I could do to help build relationships with key people I did.

So in the beginning, you have to work a little bit harder and you have got to be a little bit more creative in order to get what it is that you want, but you got to know exactly what it is that you want.

The problem for many is they don't do this, then they end up going in circles. When you are starting out I really want to encourage you to really think about what you are looking to do. Do you want to generate revenue? If yest, find creative methods to generate revenue in a short period of time.

If building relationships seems more important to you to be able to your long-term profitability, the use your creativity to find ways to connect with key people. Build those relationships for your future success.

It really depends on what you are focused on right now. If you are looking to build your list, then you want to find creative ways to build your list then you want to send your attention on doing that.

Starting off, get extremely clear on what it is you are looking for. Next, tap into your creativity, especially if you don't have any money available, because that is not an excuse to quit or not do as well. It is always just a matter of finding the solution to your problem and with a little creativity you can really accomplish what you want to do.

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