It's easy to get bogged down in the numbers. There are a number of reasons that mass directory submissions perpetuate in the link building process, and one of them has to do with a very rational process in business - the need to focus on measurable, consistent metrics to gauge progress. Which sounds better to a manager or a client: 50 minor directory submissions or three sustainable, quality links?
In reality, it's a lot like giving a toddler 50 pennies for three dollar bills. You may satisfy your client or manager in the short run, but if your focus is on results then it's irresponsible. The danger lies in this focus on measurable metrics, to such an extent that this impedes the processes that create actual results.
There are great variances with free directories, for instance, some may have approval instantly, others withing 3 to 6 months, and still others never. There are also directories that may approve your listing, only to disappear a few months down the line. Make sure you are using better judgment when choosing free directories, and only submit to the ones that have a reputation in accepting links in timely ways, and in limited numbers. Be sure that the links maintain staying power.
More importantly, make sure to take time to grow relationships on the web, this will result in valuable links for you. When writing emails to webmasters of sites relevant to your industry, make sure they are not spammy, and are personalized. Use your own creativity by exploring more innovative approaches than merely copying and pasting information over and over again.
If you work on links on blogs relevant to your industry, this can multiply for you. Try not to get caught up in the numbers and discover better ways to increase your effectiveness, and your clients will be much more responsive.
In reality, it's a lot like giving a toddler 50 pennies for three dollar bills. You may satisfy your client or manager in the short run, but if your focus is on results then it's irresponsible. The danger lies in this focus on measurable metrics, to such an extent that this impedes the processes that create actual results.
There are great variances with free directories, for instance, some may have approval instantly, others withing 3 to 6 months, and still others never. There are also directories that may approve your listing, only to disappear a few months down the line. Make sure you are using better judgment when choosing free directories, and only submit to the ones that have a reputation in accepting links in timely ways, and in limited numbers. Be sure that the links maintain staying power.
More importantly, make sure to take time to grow relationships on the web, this will result in valuable links for you. When writing emails to webmasters of sites relevant to your industry, make sure they are not spammy, and are personalized. Use your own creativity by exploring more innovative approaches than merely copying and pasting information over and over again.
If you work on links on blogs relevant to your industry, this can multiply for you. Try not to get caught up in the numbers and discover better ways to increase your effectiveness, and your clients will be much more responsive.
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