The focus is usually on anchor text, in regards to obtaining bartered or paid links. A webmaster will immediately ask for their top keyword to be linked to the homepage. Also, a secondary keyword will be requested to be linked to its corresponding internal optimized landing page. And wisely, so. It is industry standard to wish to rank higher for that keyword. The end result desired is getting links with that keyword!
But to link-buying savvy webmasters, that should only be done most or half of the time. What else should you use? Mainly your URL, because this is a completely natural term to link. Natural links nearly always link from anchor text that starts with "www". If Suzy Blogger were writing about this fantastic site she found that has every type of bicycle seat cover ever made in every fabric and color and size, she is likely not going to link "bicycle seat covers"; she going to say "I found this great site www.bicycleseatcovers.com and I love their selection of seat covers" This is natural. Also you can link your business name sometimes. I know (I hope) you already rank #1 for your actual business name, but you are really just trying to add credibility to your link profile with this tactic.
If you are stepping over Google's boundaries, you do not want to show a spike of artificial links. This would be best applied when you are obtaining a large amount of lower quality links, blog articles for example. Be sure you mix up the anchor text. The quantity of incoming links are going to help your site overall more than worrying about the exact anchor text. So toss out a few logical site mentions or specific product mentions to keep it real.
Think of the handful of purely natural (unpaid) awesome high PR links you have acquired, from simply being a great site, or having business connections. Maybe you spoke at a revered convention, and that site gave you a link. Perhaps you are supply a national brand that lists you on their site. What specific words would be linked? Not "cheap socks", that wouldn't be typed in on the seminar agenda.your business name would be the link. You are getting authority from that PR7 link, regardless of your anchor text. These are all incoming links, they are all of value in the big picture, and natural links will offer long term rewards, while keeping you safe.
But to link-buying savvy webmasters, that should only be done most or half of the time. What else should you use? Mainly your URL, because this is a completely natural term to link. Natural links nearly always link from anchor text that starts with "www". If Suzy Blogger were writing about this fantastic site she found that has every type of bicycle seat cover ever made in every fabric and color and size, she is likely not going to link "bicycle seat covers"; she going to say "I found this great site www.bicycleseatcovers.com and I love their selection of seat covers" This is natural. Also you can link your business name sometimes. I know (I hope) you already rank #1 for your actual business name, but you are really just trying to add credibility to your link profile with this tactic.
If you are stepping over Google's boundaries, you do not want to show a spike of artificial links. This would be best applied when you are obtaining a large amount of lower quality links, blog articles for example. Be sure you mix up the anchor text. The quantity of incoming links are going to help your site overall more than worrying about the exact anchor text. So toss out a few logical site mentions or specific product mentions to keep it real.
Think of the handful of purely natural (unpaid) awesome high PR links you have acquired, from simply being a great site, or having business connections. Maybe you spoke at a revered convention, and that site gave you a link. Perhaps you are supply a national brand that lists you on their site. What specific words would be linked? Not "cheap socks", that wouldn't be typed in on the seminar agenda.your business name would be the link. You are getting authority from that PR7 link, regardless of your anchor text. These are all incoming links, they are all of value in the big picture, and natural links will offer long term rewards, while keeping you safe.
About the Author:
Julie Johnson of Edutextlink.com is a link building authority and will assist you figure out the best possible strategy for using their edu links. Their text links are in content, on .edu sites, and under the radar links.
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