Thursday, October 30, 2008

Google Adwords: The Basics

By Don Bethune

Google Adwords? We have all seen heard of it, but what is it and how does it work? If you are familiar to pay-per-click advertising, you may already have an idea, but that is Adwords and it what ways does it relate to your business?

Basically, Google Adwords is an advertising program that allows site owners to pick specific keywords that relate to their site that will flag their advertisements. When a user types the keyword into the search engine, the related siteas ad will appear on the page.

Google Adwords made its debut in 2000 and was designed to optimize the advertiseras needs by taking the work out of figuring the correct target audience for the site owners. Adword clients are assured that their text links will appear in the correct pages at the right time in Google and Googleas partners search pages.

Google AdWords will also deliver your advertisements to target web sites that belong to publishers in the AdSense program. This allows web site owners to generate income using their content-rich websites, and offer their visitors targeted links that may interest them.

What is all the fuss over Google Adwords? It is an innovative method of relating the advertiseras keywords to their intended audiences. Another attraction, there is not a flat advertising fee. Advertisers are allowed to bid on their keyword campaign and Google ranks their advertisement accordingly.

Adwords can benefit the popularity of a site greatly. Many advertisers that have chosen Adwords as their advertising method have noticed a significant rise in site traffic soon after activating their campaign. Adversities are able to see the progress of their ad campaigns and track their site views and clicks.

If you are an advertiser who is looking to find the right ad campaign, Google Adwords may me your answer. Advertising on a budget is easy because you set the maximum and minimum that you can pay according to your budget. Google does have limitations, but there is not better budget friendly way to advertise your site.

If you are still unsure of Google Adwords, the best thing to do is try it. Advertisers can create and start a campaign for as low as $10. This is really low compared to other advertisement programs and packages that will reach the same amount of users. Try it out and track your sites traffic to know if it is right for you.

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