Google has its very own keyword research tool. To access this tool, click on the "Tools" link at the top of your screen. From there you will have two choices: If you already have full web site up and you are not wanting to start completely from scratch in figuring out all the keywords that are there, click on the "Site-Related Keywords" tab and then very simply enter the web address for one or more of the pages on your site. Google will search the site or sites and come up with a keyword list for you.
However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. Google's results here are just the results you'd expect from a world-class search engine. What's interesting is that google results sometimes differ greatly from sources that claim to be exact. Who do you trust with Google's keyword data? Google, or other sources. Hopefully, you trust Google a lot more.
Many of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets.
Another clever feature is something called "Global search volume trends". This is a month-by-month graphic of the average searches that your particular term gets.
This is very ingenious and very helpful in Google AdWords management. You get a variety of information that Overture couldn't give you and also important information about your competition that you can't get from any other free service. And the best part of it all is that it doesn't cost you a penny extra.
WORDTRACKER
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But don't you think that there are people who want to learn German who will not use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
But how do you know what other possible keywords there are? Answer: Wordtracker's Wide Search.
Now let's say that you are bidding on keywords for cell phones. Simply go to Wordtracker, and you will get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!
Wordtracker is not set up to give you click costs or estimate profitability. It's made to inform you of all the possible directions that you can take with your keywords. It does this by
showing you all the variations people have typed in over the last 60 days, and telling you the number of searches each one has had through Dogpile and Metacrawler.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.
However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. Google's results here are just the results you'd expect from a world-class search engine. What's interesting is that google results sometimes differ greatly from sources that claim to be exact. Who do you trust with Google's keyword data? Google, or other sources. Hopefully, you trust Google a lot more.
Many of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets.
Another clever feature is something called "Global search volume trends". This is a month-by-month graphic of the average searches that your particular term gets.
This is very ingenious and very helpful in Google AdWords management. You get a variety of information that Overture couldn't give you and also important information about your competition that you can't get from any other free service. And the best part of it all is that it doesn't cost you a penny extra.
WORDTRACKER
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But don't you think that there are people who want to learn German who will not use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
But how do you know what other possible keywords there are? Answer: Wordtracker's Wide Search.
Now let's say that you are bidding on keywords for cell phones. Simply go to Wordtracker, and you will get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!
Wordtracker is not set up to give you click costs or estimate profitability. It's made to inform you of all the possible directions that you can take with your keywords. It does this by
showing you all the variations people have typed in over the last 60 days, and telling you the number of searches each one has had through Dogpile and Metacrawler.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.
About the Author:
George Kristopher, a respected expert in Adwords Management, manages thousands of dollars of PPC advertising for a variety of businesses. Claim Your Free Video on "The 4 Dirty Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
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