Friday, February 27, 2009

How to Avoid the 3 Most Common Affiliate Mistakes

By John Savage

Affiliate marketing is a business that anybody can get involved in, both the experienced, and the newbie, and because it offers the potential to make good money, many people are getting involved, especially those who for one reason or another would not get involved in a conventional business.

But being so easy to get started does create its own problems. If you just jump straight in then you can make mistakes which are costly in terms of both money and time. Much better to avoid making these mistakes in the first place.

The first mistake people make is to choose the wrong affiliate program.

Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is hot. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.

So avoid the tendency to jump on the popularity bandwagon, and instead ask yourself what am I really interested in, and then chose a product based on that criteria.

You are much more likely to succeed if you choose to work with a product that you feel passionate about.

Now to mistake number 2. And that is joining too many affiliate programs.

It is so easy to join that you may feel thats its a case of 'the more the merrier', and the more you join the more money you will make.

But this is a mistake, as it will stop you from being able to focus in on any one particular program, and in the early days you do need to focus.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

So focus, and take your time. Affiliate marketing is here for the long haul, so there is no need to rush, you can take your time over it.

Mistake number 3: The third mistake is not to buy the product or service that you are promoting.

You really must not fall into this mistake as people will ask you for your opinion of the various products that you are promoting, and you must be able to speak from personal experience.

So please do make sure that you have bought the product, and tried it out yourself, before you ever think about recommending it to others.

I have listed these common mistakes in order to ensure that you do not make them yourself. Just be aware of them, and this way you can avoid them.

Take your time, work out a marketing strategy and then follow through with it, constantly checking that you are staying on track.

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