Thursday, February 26, 2009

Why business marketers need to set up their own stimulus package

By Jay S NaPier

Today's economy has many business owners wondering about what they should do for their business. They're seeing their daily, weekly, and monthly gross income going down because consumers are no longer spending like they used to. People today are afraid of the future. Today's news media has created a fear that people will be laid off and that they will be waiting in bread lines. While this is great, if you're selling advertising on a news network it creates a problem for business owners.

First you have to take a good look at what you've been doing over the last 12 to 24 months. What do your numbers look like? are you pleased with the results you've been getting? are the products that you've been selling still selling. In today's economy people are no longer buying the things they used to buy. Luxury items are not selling like they used to as many have chosen to no longer buy them.

Take a good look at your business, or their services or products that you could be selling on a monthly basis that you are not.These subscription services or also known as continuity programs would allow you to better manage your business and have better cash flow. Many business owners whose businesses were not right for continuity program are instead cashing in on their most profitable asset - their customer list.

Take a look at your personal monthly bills. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into a profit center for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn't have a cell phone? What about cable or satellite? If you're not doing as much on the weekends you're probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

As people cut back on their spending because of the fear of losing their job, it's important to realize that you must be Smart about how you market your business and be selling the products and services that people will consistently by. A limousine service for example, would be considered a luxury item that many may have been using consistently, however in today's economy they are instead renting a car or getting a friend to pick them up.

With the stock market being down, people who have consistently spend their money at high end restaurants are choosing to eat at other establishments. someone who would typically spend $200 on a night out, is now spending $75-$100. People who would typically spend $50-$100 are now spending less and then there are those who simply are no longer going out to eat.

In the end, no matter how long this recession shall last you're still going to get to two years from today. The question is Will you be where you are today?, will you be selling the same things? Will you be working harder? Take the extra time you have now and invest that in education, so two years from today you'll be a better business owner.

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