Friday, February 27, 2009

Niche Marketing Made Easy

By Michael Fleischner

If you been considering getting your hand on private label rights (PLR) articles or products, you should think about using new methods to fully utilize these assets for the purpose of making a living online. The fact is that many marketers have been using PLR rights to develop products that earn them a substantial living selling online products.

When thinking about private label rights products and software packages, there are numerous options for reselling or repackaging these assets to support your online marketing initiatives. In this article I provide a number of ways that you can package and resell these products to create a continuous revenue stream.

Develop Bundles. By grouping related PLR articles within a specific niche, you can target a specific segment. This is easier to manage and more profitable as you find niches comprised of buyers versus those who have little or no commercial intent. Start by assembling about six or seven products on the same subject. Once you have done so, put on your pricing had and determine a fair price for the offering. The price needs to be attractive and in line with what your competitors are charging. As a final step offer 3 types of pricing including no rights, reseller rights and private label rights.

Niche Membership Websites. Create a membership website oriented around the products you developed. The next step is to distribute your product in the form of software or information on a monthly. You will then offer access to these products, on a monthly basis, in exchange for a monthly fee. Fees can be as low as ten dollars per month and can be raised after you have begun to publicize your website. With only a few subscribers you can create a revenue stream that grows over time. Additionally, after your first niche is established you can create more.

Increase your membership dues by using private label products that have been updated or altered by you. Then, consider adding resell rights for tier one members, an exclusive option for others, and access to special offers each and every month.

Develop New Products. After finding a niche you can create unique products that meet the needs of your niche or audience. You will then have products that no one else is using and can create a one-of-a-kind offer. Creating your own product is a great way to have something unique to offer that users must purchase from you. The added benefit is that you can price your product above market value and distribute using varying levels of service.

A great way to promote your product is with a free white paper or exclusive report. When you distribute this report it helps to establish the value of your product and helps you promote at a very low cost. These giveaways provide value to reader and allows you to promote your product.

Anyone can leverage the power of PLR to begin making money online. Doing so is easy and you can get started for little money. There is some great content online, in addition to this basic article, about leveraging PLR to create your own online business. Do your research, pick a product, and get started. Try to learn from others who are using PLRs to make a living.

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