Over 95% of press releases fail and get rejected, discarded and deleted. Are yours making these five classic clangers?
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Too many feel excluded - Too many people think that press releases are just for big business and corporate announcements. Those days have gone as there has been a revolution opening up this cost effective promotional tool to anyone and everyone!
Spend money on nothing - There are too many methods to waste cash whether it's getting a public relations release written or submitted with additional or bonus options that eat up cash but deliver nothing.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
Left to the wrong people - I hate press releases that are written by public relations people as they usually have one thing in common " they know so little about the product or service that theyre announcing that it shows. Their words are based on the briefest of meetings with the people who know and care passionately about the new launch and then suck out all that passion and replace it with a we know best attitude. This phenomenon is so much worse if youre a small company hiring a 3rd party PR company. The result is a press release that will disappoint those who commissioned it and those who read it.
Too many feel excluded - Too many people think that press releases are just for big business and corporate announcements. Those days have gone as there has been a revolution opening up this cost effective promotional tool to anyone and everyone!
Spend money on nothing - There are too many methods to waste cash whether it's getting a public relations release written or submitted with additional or bonus options that eat up cash but deliver nothing.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
About the Author:
I gained a unique view of press releases as I would trash95% of them when I was a magazine Editor. Now I have released the Press Release Video Course to help you enjoy press release successand the Free Press Release Distribution Software to help you send your press release to 10 submissions sites for zero dollars!
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