Here are basic ideas for those researching fast web design and marketing:
- Be Controversial; criticise a few sacred cows. The net is used by many folks who enjoy pointing out how other people are wrong. You can use this to your advantage to get publicity. It would help, of course, if you actually believed what you were saying.
- Make A Better, Faster, Cheaper Version Of A Popular Product. You can walk a trail somebody else has blazed. You can learn from their mistakes. The only downside is that the opposition will have first-mover advantage and brand-recognition. However, you can also use them to get publicity for your stuff e.g. "My SnarkWodger 2.1 is faster and cheaper than Big_Name_Brand"; cue controversy, which equals publicity.
- Do A Press Release, and think beforehand about how you can make it interesting to journalists. Spammers have recently taken to releasing poor-quality news items to just acquire backlinks. A better idea would be to research how to craft a proper release and then think of what would be actually topical to put in it.
- Beware Of The Guru! There are hordes of semi-famous marketers and their followers out there flogging videos, books and courses on how to earn lolly in internet marketing. They are marketing advice on how to do marketing! Nice work if you can get it. The best advice you can get about internet marketing is on marketing discussion boards. Even then, you need to use your own personal b.s. detector to winnow out the gems from the trash.
- Have More Than One Web Host. Have more than one net hosting account if you have a lot of websites. Spread the web sites out over different accounts. That way, if one net host goes 'splat', it will be a minor irritation instead of a twelve-hour slog getting twenty sites back online. You can place the resource-intensive stuff on the good, expensive host, and the subsidiary websites on the $5 p.m. hosts. You can then, using SSH and FTP, backup one site on-server and FTP it to another account directly. This can save a lot of time. It's also much speedier than downloading a backup to your PC and re-uploading it somewhere else. Have you got a 2MB broadband connection? The 2MB is the theoretical _download_ speed. Ever try _uploading_ a fat file? A lot tardier, isn't it?
- Install A Blogging Software Easily. Wordpress can be installed in moments from the Fantastico section of Cpanel. It allows an amateur to put their ideas on the web easily. You ought to acquire a search-engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn't pay for them.
- Useful Freeware: 1. NVU Web Editor. This is a pretty effective freeware web page editor. 2. GIMP Image Editor. This is an effective image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be operated from a CD; handy in emergencies.
- Post In Popular Discussion Boards And Blogs, if they'll let you use straight hyperlinks in your signature. This is a short-term measure if you want to get back-links. It's a long-term method if you want to sell to message board members.
I hope these few simple suggestions will be of some use to you in getting useful web design and marketing done efficiently.
- Be Controversial; criticise a few sacred cows. The net is used by many folks who enjoy pointing out how other people are wrong. You can use this to your advantage to get publicity. It would help, of course, if you actually believed what you were saying.
- Make A Better, Faster, Cheaper Version Of A Popular Product. You can walk a trail somebody else has blazed. You can learn from their mistakes. The only downside is that the opposition will have first-mover advantage and brand-recognition. However, you can also use them to get publicity for your stuff e.g. "My SnarkWodger 2.1 is faster and cheaper than Big_Name_Brand"; cue controversy, which equals publicity.
- Do A Press Release, and think beforehand about how you can make it interesting to journalists. Spammers have recently taken to releasing poor-quality news items to just acquire backlinks. A better idea would be to research how to craft a proper release and then think of what would be actually topical to put in it.
- Beware Of The Guru! There are hordes of semi-famous marketers and their followers out there flogging videos, books and courses on how to earn lolly in internet marketing. They are marketing advice on how to do marketing! Nice work if you can get it. The best advice you can get about internet marketing is on marketing discussion boards. Even then, you need to use your own personal b.s. detector to winnow out the gems from the trash.
- Have More Than One Web Host. Have more than one net hosting account if you have a lot of websites. Spread the web sites out over different accounts. That way, if one net host goes 'splat', it will be a minor irritation instead of a twelve-hour slog getting twenty sites back online. You can place the resource-intensive stuff on the good, expensive host, and the subsidiary websites on the $5 p.m. hosts. You can then, using SSH and FTP, backup one site on-server and FTP it to another account directly. This can save a lot of time. It's also much speedier than downloading a backup to your PC and re-uploading it somewhere else. Have you got a 2MB broadband connection? The 2MB is the theoretical _download_ speed. Ever try _uploading_ a fat file? A lot tardier, isn't it?
- Install A Blogging Software Easily. Wordpress can be installed in moments from the Fantastico section of Cpanel. It allows an amateur to put their ideas on the web easily. You ought to acquire a search-engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn't pay for them.
- Useful Freeware: 1. NVU Web Editor. This is a pretty effective freeware web page editor. 2. GIMP Image Editor. This is an effective image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be operated from a CD; handy in emergencies.
- Post In Popular Discussion Boards And Blogs, if they'll let you use straight hyperlinks in your signature. This is a short-term measure if you want to get back-links. It's a long-term method if you want to sell to message board members.
I hope these few simple suggestions will be of some use to you in getting useful web design and marketing done efficiently.
About the Author:
Nick Svengali is an author for web designer London and UK consolidation loans internet sites in London, UK.
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