Friday, February 6, 2009

The Power of Quality Content

By Michael Fleischner

Websites are comprised of various forms of content. Even though many people consider content to be simply text on a page, there is more to consider. When speaking about content, consider all of the page elements that communicate to your website browsers. This includes more than simply words on a web page. Quality content includes words on a page as well as pictures, images, and video. In today's world, it can also mean forums, RSS feeds, and other engaging content.

The development of rich, engaging content is paramount to attracting and keeping website visitors. Whether you are using professionally written content or are simply allowing your website visitor to comment or provide reviews on a given topic, engaging content is important.

When website content is created to be engaging and optimized for search engines, your site will receive high organic rankings. In addition, other sites will reference yours providing valuable inbound links that result in better search engine performance.

Producing quality content that is easily seen by search engine spiders can result in much higher search engine rankings. Be sure that your web content involves your audience and creates a dialog with them. The bottom line is that you may have the best optimized content in the world, but if it's hard to follow you can loose your audience in a heartbeat. Think about where you want your visitors to travel on your site. Your content should draw them to where you want them to go.

Each time a visitor has a positive experience on your website you are building loyalty. The more loyal an individual becomes, the better chance you have of converting them into a customer. Web site visitors will also be more inclined to refer others to your website. If content is valuable and created effectively, it can serve as a magnet for browsers interested in your particular products or niche.

When you have quality content, you are building links to your website naturally. As others find valuable information, they will link to your content and make references to share their findings with others. This inbound linking is incredibly valuable when it comes to search engine rankings. The more links to your site, the higher your search results placement will be. Keep delivering quality content and watch your rankings improve.

As your quality content delivers more links from third party websites and results in higher search engine rankings, you will receive a nice increase in website traffic. With the right amount of traffic, your opportunity for increased sales and conversions grow exponentially. Good content is worth the investment because you can engage your visitors an determine what elements provide the highest ROI.

No online business can be successful without quality content. Not only does quality content engage your browsers, but it provides viral marketing, improved search engine results and much more.

The next time you add content to your website in the form of an article, image, or other elements, do not underestimate the need for quality. It takes very little to generate quality content and it always pays huge dividends.

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