There have been many articles written on the subject of page rank by SEOs who will tell you that Page rank is worthless, and that it has no bearing on the rank of a page within Googles search results.
Regardless of the views of sceptics, Page rank is one of the most important metrics available in terms of website analysis and has true commercial value. You need to look no further than domain / website auctions to appreciate this.
If you are ever told by an SEM (Search Engine Marketer) that page rank is worthless, ask them whether they, when analysing competitors link profiles they ignore the Page Rank metric, preferring to treat all links equally, or whether they pay special attention to the high page rank links.
First of all, for anybody who doesn't know what PageRank is - it is a value assigned by Google to indicate how important a domain is based on the analysis of incoming links from other websites.
Google assigns each page it indexes a value based on the number of links pointing at the given page. As that page links out to others, so it passes that value on. So, page rank is a number that represents the size and quality of a sites link profile.
Google PageRank has 11 scores, between 0 and 10 inclusive. These scores work on a logarithmic scale, so, a page rank of five is many times greater than a page rank of one or two. The higher the PageRank, the more likely Google is to trust that particular site. Pages that don't have any PageRank often show as having a page rank of N/A in tracking tools. NA is effectively below Zero, not on the radar so to speak.
As links pass value depending on the PR of a given page, links from high PR pages pass more juice than links from low PR pages. So, one or two high PR links into a site can give that target site a high PR of its own.
Although there is no supporting evidence, some SEOs insist that the content of a site, or the frequency of update also has a bearing on Page Rank, however, if this were the case it is likely that someone would have proved it through experimentation by now, which, at time of writing has not happened.
When it comes to sub-pages, the time Google has known about them is a factor in PageRank distribution. When new sites first get assigned PageRank their sub-pages often remain without any PageRank. In general, sub-pages are a little slow to get assigned PageRank. Google is generally less trusting of sub-pages unless they belong to a trusted domain. In particular websites with a lot of sub-pages and even more so sites that link to a lot of internal pages (like directories) can really struggle to pass their PageRank to internal pages.
Lastly, the PageRank of a web page may change even when there has been no change in the links pointing to that page. This is either due to changes in the structure of links between all websites or adjustments made by Google.
Regardless of the views of sceptics, Page rank is one of the most important metrics available in terms of website analysis and has true commercial value. You need to look no further than domain / website auctions to appreciate this.
If you are ever told by an SEM (Search Engine Marketer) that page rank is worthless, ask them whether they, when analysing competitors link profiles they ignore the Page Rank metric, preferring to treat all links equally, or whether they pay special attention to the high page rank links.
First of all, for anybody who doesn't know what PageRank is - it is a value assigned by Google to indicate how important a domain is based on the analysis of incoming links from other websites.
Google assigns each page it indexes a value based on the number of links pointing at the given page. As that page links out to others, so it passes that value on. So, page rank is a number that represents the size and quality of a sites link profile.
Google PageRank has 11 scores, between 0 and 10 inclusive. These scores work on a logarithmic scale, so, a page rank of five is many times greater than a page rank of one or two. The higher the PageRank, the more likely Google is to trust that particular site. Pages that don't have any PageRank often show as having a page rank of N/A in tracking tools. NA is effectively below Zero, not on the radar so to speak.
As links pass value depending on the PR of a given page, links from high PR pages pass more juice than links from low PR pages. So, one or two high PR links into a site can give that target site a high PR of its own.
Although there is no supporting evidence, some SEOs insist that the content of a site, or the frequency of update also has a bearing on Page Rank, however, if this were the case it is likely that someone would have proved it through experimentation by now, which, at time of writing has not happened.
When it comes to sub-pages, the time Google has known about them is a factor in PageRank distribution. When new sites first get assigned PageRank their sub-pages often remain without any PageRank. In general, sub-pages are a little slow to get assigned PageRank. Google is generally less trusting of sub-pages unless they belong to a trusted domain. In particular websites with a lot of sub-pages and even more so sites that link to a lot of internal pages (like directories) can really struggle to pass their PageRank to internal pages.
Lastly, the PageRank of a web page may change even when there has been no change in the links pointing to that page. This is either due to changes in the structure of links between all websites or adjustments made by Google.
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