There are many companies out there that are using blogs as a way to attract new customers. If you haven't started a blog yet, you're definitely missing out! People love the constantly updated content and the feeling like they are getting to know the people behind the company. Static websites where you sell things are great, but blogs are really the heart behind the operation.
If you have an e-commerce site or a site that is advertising your business, when was the last time you updated it? If you're like many companies then it's around once or twice per year! That's simply not enough when it comes to ranking in the search engines and giving people a reason to come back to your site.
And lets be honest, we're much rather likely to come back to a fluid, ever changing blog than we are a stagnant e-commerce site. Believe it or not, our customers like to get insights into the company they are buying from. Don't slam the corporate door in your cusomters face, open it and invite them in with a blog. With your blog, you will also most likely rank high in Google. Since your content is always updating, the spiders will come by more often. The fist thing you want to make sure of is that Google is noticing your blog and indexing you often.
As we have previously discussed, the biggest part to making sales is gaining the confidence of your potential buyer. Blogs are a fantastic way to build this confidence quickly. If you can also get your potential customers to leave comments on your blog then this is huge. If they feel like they are actively participating to your blog, they have bought into your theme, and will therefor buy into your products.
When done right, you blog will become a sort of magnet. Regardless of whether you have thousands of competitors in your niche, none of them will have the ethos and personality that you have injected into your blog. Plainly put, it attracts the search engines, and it attracts customers.
Hopefully you're convinced that starting a blog is definitely a good thing. The next step for you is deciding on how to get started! Many companies make their blog an extension of the website. For example, you might have comanyname.com/blog. This works well because people can associate it with your main site, but it's able to stand on its own as well.
After you have your blog set up you need to decide what kind of content you're going to offer. It's a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what's happening now or what's going to happen in the future.
This is of paramount importance, you must give you blog a specific voice or character. Don't conversate in your blog as you would do to a colleague, but as you would to a friend. When done right, you will have a friendly, welcoming, and entertaining blog that still promotes your business. Follow these rules and the customers will be falling over themselves to buy from you.
If you have an e-commerce site or a site that is advertising your business, when was the last time you updated it? If you're like many companies then it's around once or twice per year! That's simply not enough when it comes to ranking in the search engines and giving people a reason to come back to your site.
And lets be honest, we're much rather likely to come back to a fluid, ever changing blog than we are a stagnant e-commerce site. Believe it or not, our customers like to get insights into the company they are buying from. Don't slam the corporate door in your cusomters face, open it and invite them in with a blog. With your blog, you will also most likely rank high in Google. Since your content is always updating, the spiders will come by more often. The fist thing you want to make sure of is that Google is noticing your blog and indexing you often.
As we have previously discussed, the biggest part to making sales is gaining the confidence of your potential buyer. Blogs are a fantastic way to build this confidence quickly. If you can also get your potential customers to leave comments on your blog then this is huge. If they feel like they are actively participating to your blog, they have bought into your theme, and will therefor buy into your products.
When done right, you blog will become a sort of magnet. Regardless of whether you have thousands of competitors in your niche, none of them will have the ethos and personality that you have injected into your blog. Plainly put, it attracts the search engines, and it attracts customers.
Hopefully you're convinced that starting a blog is definitely a good thing. The next step for you is deciding on how to get started! Many companies make their blog an extension of the website. For example, you might have comanyname.com/blog. This works well because people can associate it with your main site, but it's able to stand on its own as well.
After you have your blog set up you need to decide what kind of content you're going to offer. It's a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what's happening now or what's going to happen in the future.
This is of paramount importance, you must give you blog a specific voice or character. Don't conversate in your blog as you would do to a colleague, but as you would to a friend. When done right, you will have a friendly, welcoming, and entertaining blog that still promotes your business. Follow these rules and the customers will be falling over themselves to buy from you.
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