Do your customers have an easy time flowing with you?
I volunteer with an organization that allows me to create and promote incentives and competitions for members to be recognized.
We were have a hard time deciding how the points should add up for one promotion. One opinion was to count all things equally while another said more difficult items should get more subjective credit.
The point I was making was that we had to make it fair or people wouldn't do it. We ended up deciding to keep the judging subjective. Several experienced members would subjectively weigh all the criteria against each other and pick a relative winner.
Flow experiences are where skills and challenges intersect. If your skills are high and the challenge is low, you get bored. If your skills are low and the challenge is high, you get anxious. Flow is the happy medium between the two extremes where high skill and high challenge meet.
When the rules are easy enough for people to navigate, flow has a chance. Considering a sporting event, that's what allows it to be recognized as a challenge that holds our interest. Otherwise it's just a bunch of people pointlessly fighting over a ball. Without knowing the rules, that's probably what it looks like to you.
For the member promotion example I mentioned, the rules have to not only be clear but they have to be fair. No one is going to play a game where the outcome isn't predictable with some amount of certainty. It's difficult to get into a flow state that with a poorly defined challenge.
Your message will be most effective when it helps create a flow experience for your prospect. Your ideal customer will match their current skill level to the solution you're offering.
Helping people to flow creates value and therefore more customers.
I volunteer with an organization that allows me to create and promote incentives and competitions for members to be recognized.
We were have a hard time deciding how the points should add up for one promotion. One opinion was to count all things equally while another said more difficult items should get more subjective credit.
The point I was making was that we had to make it fair or people wouldn't do it. We ended up deciding to keep the judging subjective. Several experienced members would subjectively weigh all the criteria against each other and pick a relative winner.
Flow experiences are where skills and challenges intersect. If your skills are high and the challenge is low, you get bored. If your skills are low and the challenge is high, you get anxious. Flow is the happy medium between the two extremes where high skill and high challenge meet.
When the rules are easy enough for people to navigate, flow has a chance. Considering a sporting event, that's what allows it to be recognized as a challenge that holds our interest. Otherwise it's just a bunch of people pointlessly fighting over a ball. Without knowing the rules, that's probably what it looks like to you.
For the member promotion example I mentioned, the rules have to not only be clear but they have to be fair. No one is going to play a game where the outcome isn't predictable with some amount of certainty. It's difficult to get into a flow state that with a poorly defined challenge.
Your message will be most effective when it helps create a flow experience for your prospect. Your ideal customer will match their current skill level to the solution you're offering.
Helping people to flow creates value and therefore more customers.
About the Author:
Louis Burns is a certified NLP Copywriter. He has created a comprehensive home study course on hypnotic writing. Visit his NLP Marketing Blog.
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