Saturday, January 31, 2009

Social Marketing Explained

By Justin Harrison

A new and innovative method for advertising your business is social marketing. It lets you generate awareness of what your company has to offer using Internet blogs, social networking sites, and other forms of social media. Using social marketing has a lot of advantages never before seen in the world of advertising, including the chance to establish a relationship with your customer base.

Social marketing is unobtrusive marketing. If you are too pushy and members begin to see you as a salesman type, they will probably remove you from their friend list. You should endeavour to be seen as an authority in your field, and to build up relationships with possible customers by facilitating open discourse with them. By nurturing good relationships with customers, and opening up online communication with them, you will be able to get trustworthy feedback which you can use to improve your product or service, and which will also help you better understand the particular consumer group you are trying to reach. The simplest ways in which to do this are through blogging or through the more popular networking sites such as uTube or MySpace where members are able to and happy to comment on your work.

The more visible a brand name is, the higher the recall of that brand name with people. However, the impact of a marketing campaign is crucially dependent on the users' brand experience, hence the need for a positive experience. This can be achieved through amusing videos or articles, providing useful information or even using competitions built around the product. By utilizing appropriate techniques, social marketing can help establish a new brand or strengthen the awareness of an existing brand.

Bloggers and website owners are always on the lookout for interesting things to put on their websites. If you can give them articles that are noteworthy, they will begin to refer to them on their blogs and websites. A good article can actually end up being read by huge numbers of bloggers on the lookout for stories to blog about.

A marketing campaign exists to increase revenue and sales, and social marketing is no exception. Your business exposure in social media won't always generate a sale, but it is like word of mouth advertising that spreads awareness of your business in a friendly way that will eventually lead to more sales.

One of the best things you can do for your business is word of mouth, you can talk to people whether it be on the internet in social forums or on the street or in stores. And you would be surprised as to how many customers you will start seeing.

If you use the internet to draw customers in, there is no over head costs, because you can do this yourself. And then you will have more money you can put into your company. Any one who can use a computer can set up a company web page. This is so easy to do. I mean people use the computer everyday for everything.

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What to Expect with a Dallas Web Design Team

By Jordan FeRoss

It is important to understand what your Dallas web design expert can do for you. You should be able to understand the progression that is expected after you have hired your Dallas SEO company so that you know what to expect. These professionals will keep you informed of what is going on with the design and marketing of your website.

The first thing the Dallas web design company will do is to take a look at your website or sites and the objectives of your business and whether or not you are reaching your goals. They will not only look at the appearance of your website an how it functions, but the Dallas SEO experts will want to take a look at the content that is on your website.

You should prepare a list of concerns that you have for your Dallas web design expert and be prepared to take their advice so that you can see an increase in sales for products or services being sold on your website, or seek a second opinion. Once they figure out what the problem is and what they can do to help you, your Dallas SEO company will go over the services they will provide and the results you can expect and ask you to sign a service contract.

After you have a signed contract with a Dallas web design expert the process will begin. Any broken links will be repaired and other functionality that is causing problems on your website. The look and feel will be focused on first. If they have to completely rebuild your website the Dallas SEO expert will recommend that too. Sometimes a website is so messed up it is just easier to rebuild.

A Dallas Web design company will also strive to make your site work with the search engines effectively. A Dallas SEO company knows how to write content that will focus on improving your site ranking by generating as much traffic to your site as possible. This way, you will be able to cancel any monthly fees you might pay for keywords to the search engines.

Advertising is another practice that a Dallas SEO company will offer you. This might be part of the package and the contract you agreed to. If it is not, you need to talk to the Dallas web design professional and have them advertise for you. Advertising drives traffic by creating hype, interesting users, generating more revenue and it is very beneficial and must have for every online business.

Before you hire your Dallas web design expert, you must come to an agreement with them regarding what you expect and the services they are willing to provide. You should never sign a contract without understanding how they are going to help you accomplish what you want to accomplish. Your Dallas SEO company can help you with the function of your website, fix problems and make improvements to your content and drive more traffic to your website by making sure your website increases when it comes to search engine ranking.

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SEO for Video - How to Market Videos to Search Engines

By Marcus Richard

If you perform a simple search on video search or video SEO, you will be bombarded with numerous articles that try to explain this technique. Video search optimization, or Video SEO (VSEO) is a new bug that has bitten the world recently. Though it's a new technique, still many companies have started using it aggressively to earn high ranking and more business.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word "video" when doing a search. Make sure that your keyword list contains several variations with the word video, Examples - car videos, car video, racing video, automotive videos, etc....

So, after you have completed your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc... You will likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.

You should also keep a track of the audience already searching for your targeted terms. In case you fail to find the same, find the closest related terms being searched. In video search engine optimization user feedback plays a very vital role.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc...

If you can do this, it is always better to pick a video theme that is not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very hard to optimize for as there are thousands of results for that search.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

Therefore, in order to get more visibility for your business, website, etc... search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

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Cost Of Finding New Clients Costing To Much, Look At This

By Terry Stanfield

During tough times any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound prospecting firm can be one such lower cost alternative.

A prospecting company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do outbound telemarketing. Using an outbound prospecting firm can allow your salespeople to focus on current customers and their needs so that sales can increase both with current customers and with new customers.

Using prospecting companies can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many companies do not watch their advertising dollars very carefully. Using outbound telemarketing firms can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Tough economic times dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Many businesses and individuals will fail to respond to a prospecting firm over the phone when times are good. Tough times makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using prospecting companies because few of your competitors will be attempting to acquire new business.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on outbound telemarketing firms.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line.

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Friday, January 30, 2009

Having A Good Idea For Your Blogging Website The Bare Minimum

By Alan Edmunds

Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others.

Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.

When you can fulfill a unique niche for your audience, you will begin to collect loyal readers among the millions of web surfers. Youll still have all your writing to do but finding the niche in the blogosphere should be your very first step.

You need first to have a great idea with your blog; without it you cant have an excellent blog. There are a lot of sites which are aimed directly at bloggers themselves and the competition is steep for this particular niche.

To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.

Take a look at the sites which have gotten the attention of the blogging audience already and try to do something similar that will gain the attention of the audience. You can take on some of their strategies and try to be as successful as they are.

You will still need to add some of your own voice to the blog so it is truly unique from your competition. The websites that do the best in todays internet are those with the greatest in personality.

The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site's design and content.

When you have your excellent idea, have found your niche, then you are best equipped to get the word out to those who would want to read your blog.

In the long run, a great idea just isn't enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site.

Once you get a blogger hooked, the content you write will keep them coming back for more. They just need a first great glimpse of your great site and then it all starts to happen.

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.

If you want to take your own business to a new level, consider what a blog can do for you.

Business owner blogging is a lot like other types of blogs but it has its own set of strengths and pitfalls. The idea behind having a successful business blog is to keep clear goals and concrete plans at every aspect of the blogging process.

It can be so difficult to remain on task, especially if youre just learning about the blogging process but if youre looking toward success, remain as focused as possible.

First, write up a plan as to what youre going to do. Understand how your blog will be promoted and whether or not you are going to have pictures or video in your blogs. Stick with a strong sense of determination"the same as you used to get your business going.

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How To Write Ads

By John Anghelache

Gary Halbert was both a great copywriter and a great teacher of the art. He had a knack for making the process of creating great ads simple.

Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.

What should you do?

Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.

Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.

Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.

That's the way to do it.

Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.

The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.

Look, if you don't want to become a top notch copywriter and don't have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.

Learn to swipe and life gets easier when preparing ads...

** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.

** Ad writing will be much faster. All you do is model your ad after the swipe. Therefore, the guessing element is taken out of the equation. It's like using a proven template to write your ads.

** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.

So the idea is to build a swipe file and use it when creating ads.

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News Stories On Your Blogging Website

By Ian Pelham

One of the most exciting, yet controversial, aspects of blogging is the ability to blog things just as they happen. The blogosphere is an active part of the internet and there is the ability to blog almost instantaneously.

Unlike news delivered by these types of media, blog news doesnt require editors and others who administrate the news so it gets to the public eye much faster. There are advantages and disadvantages to this medium.

One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London.

As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online.

First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.

Blogging currently carries the potential of being a brand new form of journalism. It puts the power to shape the world in the hands of the average writer.

Many bloggers and cultural commentators who are champions of the weblog movement feel that this growing trend of individuals who getting their news from blogs is a good thing, because it makes the flow of information more democratic.

It decentralizes the world of news and allows more voices to debate on the issues at hand. Others, however, are just as adamant about not having this as a method of news dissemination.

Unlike the news reports, there are no fact checkers or editors to monitor whats being blogged about. There is practically no attention is paid to journalistic accountability. This can lead to the dissemination of bad information to others. More than one false piece of information is spread through the web.

There are complicated issues around whether or not blogging news as it happens is an ethical thing. No matter where you stand on the issue, however, you are sure to agree that this is a fascinating new method that is destined to change the news industry.

If you are interested in blogging, consolidation, debt, and other financial topics are sure to appear in many of the blogs that you regularly read. Techniques to make and manage money are some of the most popular topics for bloggers to explore on the web, so it is little wonder that so many bloggers turn their attention to dealing with debt.

Falling into debt is a problem for many so that bloggers, sympathetic to the issue, are blogging about what they think on the topic and can give you ways you can share in the wealth or learn from the problems they experienced.

If you are considering getting into blogging, consolidation, debt, savings, and investment topics can prove to be very fruitful things to write about. Many professional bloggers who make a living off of their blogs spend their days writing about money.

If you find that youre knowledgeable on negotiating settings with credit card companies, loan consolidation and other money issues, share that knowledge in a worthwhile blog.

By taking the time to share your expertise on the subject, you may help readers learn about money and get out of debt while you are simply rewarded for helping others.

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Technology Can Boost Your Home Based Business

By Kerry Alayon-Babas

There are many network marketing sponsors out there handing out the antiquated advice of the 90s. Their advice is creating many frustrated home business owners. It is really not their fault. They dont know any better. However, you have to change the way you think before you will stop struggling with your business.

Information and technology has changed the way success is defined for the mlm business owner. Starting a new online business is as easy as clicking a button these days. The network marketers who are embracing the new technologies available and providing their teams with value and education are completely annihilating those who are living by the cold calling, prospecting strategies of times gone by.

Struggling with a network marketing company was a way of life for me for almost 6 years. I called on my warm market several times looking for them to support my business efforts. Carrying products from house to house and having opportunity meetings on a weekly basis was not my gig. I felt humiliated by the negative comments people would make about the scams that I was involved in. Although successful to a certain degree, I did not make the kind of loot I was looking for.

As I reached the point of no return with my day job, it seemed as though the part-time home business was taking full time hours. Thats when I went in searched of a better way of growing my network marketing business. You would be surprised with the number of successful online marketers who are creating huge down-lines without prospecting their family and friends. The gurus of this newer way of marketing are using technology to their advantage. No cold calls and no prospecting. They are defying the old school way of marketing their home businesses.

As you change the way you think about your business, make sure you are involved in a quality program. It has to hit your passion and purpose. Remember you will be living this business on a daily basis. You want it to be something you LOVE. Every home business has some kind of community you can plug into to gain insights and support. Make sure you become a major player in the community from the beginning.

If you are already involved in a MLM program, then step it up. Put yourself into a leadership role. Show your up-line and your down-line that you have value to add to the team and the company. Remember, people will follow a leader not join a business.

Here is where the first big change comes in. Stop marketing those MLM Company replicated websites. They all have the same content that every other rep is marketing with. How will you stand out from all of the other reps who are marketing the same business opportunity with the same website?

The key questions that remain revolve around you. What value do you bring to the game? Are you an MVP or a bench warmer? Learn to Brand yourself properly. Learn as much as you can about the latest technology, and share everything you learn with as many people as you can. People follow the leader, they dont join the program.

Buying MLM leads is a thing of the past. So is trying to convince your family and friends to join your MLM organization. Bring Value to the market, Brand Yourself, and Enjoy Success!

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Web Conferencing with PowerPoint Gives Marketers the Edge

By Donald Gates

Successful internet marketers are pummeling the competition with use of brandable web conferencing systems in combination with PowerPoint presentations. Used independently, web conferencing and PowerPoint Presentations each are powerful web marketing tools. But when used in conjunction, they pack a punch that's hard to beat, saving marketers in time and money alike, while vastly improving and enhancing the effectiveness of their marketing campaigns.

The internet is a global marketplace, and the modern conveniences of the 20th century don't hold up in our 21st century world. For example, it will take a lot more than toll-free telephone numbers to keep your colleagues and clients (current and prospective) from having to shell out money to do business with you. The money-saving benefits of web conferencing do not stop, however, at simply lowering phone bills (yours or anyone else's). When some measure of face-to-face contact or visual presentations is necessary, marketers in the past had travel all over to make their presentations, and larger conferences required making your target audiences travel to you. But now, with web conferencing, they can do so online-and for a whole lot cheaper.

And while web conferencing precludes travel costs, using PowerPoint presentations in conjunction with web conferencing precludes travel, materials (think of the savings on photocopying alone), and physical labor costs. Instead of lugging around a heavy easel, projector, screen, transparencies, and other supporting materials to all of those in-person meetings, they can instead plug their entire marketing message into a clean, compelling, and classy PowerPoint presentation they can take conference members through remotely, any time of day or night. PowerPoint presentations can help you deliver your message with maximum effectiveness for a minimum of costs no matter what type of "gathering of minds" you are coordinating-whether business meetings or seminars, product unveilings or creative collaborations, PowerPoint presentations can replace many expensive and unwieldy, more "traditional" methods of delivering your marketing message. And web conferencing is the ideal medium for their delivery.

Another cost-savings that both web conferencing and PowerPoint presentations provide is in mailing/shipping expenses. Whether you're sending out direct mailings to masses of people or individual marketing packages to select VIP prospects , you're wasting a lot of money unnecessarily when you can offer the same marketing presentation--only live , with you present to guide your prospects every step of the way--by delivering the presentation or pitch as a PowerPoint presentation over live web conferencing. One huge marketing hurdle this helps overcome (beyond just the costs of creating and mailing all those physical marketing materials) is the possibility that prospect won't even read what you send them, but rather throw it in the trash (or, if they do read it, throw it out after they come across a point that needs more explaining).

Interestingly enough, while the bulk of this article so far has focused on cost-savings, these exact same arguments for the ways web conferencing and PowerPoint presentations used together save companies money also support the argument for them providing a real savings in time. It takes time to put together physical marketing materials (and to wait for them to be printed and picked up), to wait for the mail to deliver audio/visual materials and for the recipient to get around to reviewing them, to schedule follow-up calls to get particular questions answered, and to travel hither and thither in order spread your marketing message in person. Using web conferencing with PowerPoint presentations solves all of those time constraining issues, freeing you up to concentrate on other important things.

The third and final way that web conferencing and PowerPoint presentations used in conjunction with one another are fueling the success of the most successful web marketers is because of the sheer performance that the combined effect of these two amazing tools has on fulfilling your primary objective--making sales. Web conferencing with PowerPoint presentations is a high-conversion marketing strategy. And it's not just useful for straight-forward, direct marketing (so to speak) either. Just look at some of the other ways this synergistic combination can be put to beneficial use: In customer service and support; In pre-sales conversations and preparations; In using chatrooms to network; In recruiting affiliates; In your human resources department--helping with interviewing, hiring, and training alike; In wooing investors and venture capitalist through community outreach; In building brand awareness.

And all of these functions can be integrated with PowerPoint Presentation to improve and enhance their quality, performance, and effectiveness. In fact, HotConference, provides desktop sharing, which makes presenting PowerPoint presentations (not to mention collaborating long-distance on their creation and development) even easier. HotConference offers the most versatile feature set in web conferencing, with tools like a Whiteboard on which you can write, draw, and erase at will in real time, and a variety of ways to incorporate that into your presentation, with 5 different 'levels' of Presentation for you, the moderator, to choose from. Another key feature HotConference provides (one alluded to briefly in this article's intro) is brand-ability-the ability to brand your HotConference web conferencing interface with your own company name, logo, banner, colors, and other branding elements. And as your PowerPoint presentations are no doubt similarly branded (and if they're not, they should be), this seamless integration of private label branding with your web conferencing delivery system only magnifies your overall impact.

Add to this them 1-month free trial period and the immense cost-savings over other, more expensive but less feature-rich or user-friendly, web conferencing services. With HotConference you get all the above-mentioned benefits and--as you can only begin to image, we're sure--a whole lot more.

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Using A Telemarking Firm To Find Quality Clients

By Terry Stanfield

A recession causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. An outbound prospecting firm can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

An outbound telemarketing company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do outbound telemarketing. Using a prospecting firm can allow your salespeople to focus on current customers and their needs so that sales can increase both with current customers and with new customers.

Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and an outbound telemarketing company is one of the most efficient uses of those dollars to increase sales.

Many companies do not watch their advertising dollars very carefully. Using a prospecting firm can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Any business in tough times will watch their dollars very closely and want to be extremely frugal with them. Using a prospecting firm can allow you to free up current staff to work more closely with existing customers to gain more market share while still filling a new customer pipeline.

Many businesses and individuals will fail to respond to an outbound prospecting company over the phone when times are good. A down economy makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.

Many outbound prospecting firms have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

Using an outbound prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

Many firms have layoffs during a a recession and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using an outbound prospecting firm.

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How to Leverage Universal Search with Video SEO Tactics

By Marcus Richard

We all know how popular search is for internet users. However, did you know that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity? According to research covered on ReelSEO, online video is now the most popular online activity worldwide.

Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.

To start off, let's answer the simple question, "What is Video SEO, or SEO for Video?" Basically, it is the process of creating and publishing a video such that it is easily discovered, indexed, and ranked by search engines. When we talk about video SEO, there are really 2 distinct strategies and methods to consider.

First, there is what is known as "Posted" video SEO. With "posted" video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines.

With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc... We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.

In addition to "Posted" video search optimization, there are many techniques and strategies for "hosted" video SEO, or "website" video SEO. With this, the goal is to optimize video content that is placed on your own website. With universal search on the rise, it is possible to utilize video content to increase your own website's chances of ranking in the major search engines as well as the video search engines. The main benefit in this strategy is that you can expose potential viewers to your other business assets, products and services.

To optimize video on your website, it is essential to follow common best practices when it some to general search engine optimization tactics for websites. Additionally, because search engines have a difficult time interpreting video content, you want to include relevant on-page text with your video pages to help search engines understand what the video is about. While there are many tips and techniques for website video SEO, the following tips are essential to keep in mind:

1) Be sure to include relevant, on-page text with your video web page.

2)Take advantage of captions, transcripts, related links, meta tags, etc...

3) Publish all your videos within the same directory or subdomain and keep each video on its own unique URL.

4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.

5) Let users share and link to your video in order to increase the off-page linking to your video pages.

Whether you choose "posted" or "hosted" video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.

Good luck and much success to you and your video optimization efforts.

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Getting opportunities during crisis

By Masami Sato

What we should do when things go bad.

When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.

However, each and every person ISN'T doing so. There are sections of the society which prosper, come what may. Those, who feel surprised about this odd equation, can find the clue for it in a most obvious place where they might have missed it. It might be worthwhile to analyse it together.

Whenever there is a downward trend, whatever it is, the best way to overcome it is by rising higher than it. If we drift with the wind and go where it takes us, we might find ourselves in dire straits, waiting for the wind's mercy for deliverance.

The fact is that when we know our strength and can hold sway over ourselves, we can rise above the mundane and not worry about what is going on all around. Let us visualise it properly.

'Go-getters' or 'Go-givers'

Let's say we want more - more profits, a pay raise, more holidays, more freedom, and more opportunities.

When we have a desire for an object, our first tendency is to straightaway go and have it. That just makes us 'Go-getters'. And a 'go-getter' is surely a self-motivated person, an activist and a natural leader. Such a vision is a proven way to succeed in life as we have heard. Still, there is some sort of a snag. When this plan is brought into play, the results are somewhat surprising though in a way it is foreseeable as well.

The crux of the problem is that after 'getting' and 'owning' a thing, what eventually happens is 'dropping' it. We either actually throw it away or become indifferent to it.

Then our interest swings to something else. This continuous swaying of interest is the biggest issue; the widening interests becoming a never-ending circle of desires so that we are never satisfied with what we have. It becomes a sort of junk food dependency!

So what if we turned our 'desire to get' into a desire to provide?

Most of you are aware that the act of providing gives a sense of fulfilment. This ensues from gratefulness and not from panic or avarice. A person can go on providing more and receive more and know full satisfaction in the voyage of life.

Our abundant and providing attitude creates abundant and providing clients and team mates while our cost awareness and 'getting approach' would draw towards us only similar clients and team mates. And those are the type of people we would not like to be friends with!

Creative capitalism

Most ventures are today aware of the inspiring role of capitalism. They are ever ready to contribute more through many avenues. The idea has strongly impacted the business world as they realise how giving is central to business interests. A typical example is Bill Gates, who expounded the philosophy of 'Creative Capitalism' in July 2008 in a TIME magazine article.

He explained that helping others might be the fine deciding point that could persuade people to prefer one product to another.

The essence of what he says is that when a business has ties with the idea of giving in one way or other, it is bound to be more temping to others. It stands out above thousand businesses the attributes of which are similar.

Creative Capitalism is about rising above what we reluctantly settle for to reach what we truly aspire to. When we can capitalise on our ideas and imagination in a way that benefits and nurtures the wider community and network; we stop wasting our resources, efforts and talents in trying to temporarily win. We start creating the real win for ourselves and for the sustainability of our global economy.

The appeal of effective giving

CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.

Business ventures and people who 'donate' become popular. The zeal and sincerity that prods them to act is recognized by the people with whom they interact. This response is on top of what is spun by way of the company's public relation efforts.

What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?

Giving creates something bigger than who we are. Giving creates inspiration. Inspiration can only be created when it resonates with the people whom we want to inspire. And we get inspired when we are involved in the experience. It is not just about hearing the nice stories of others. It's actually participating in those stories. After all, we all want to feel good in life by making a contribution-to our family and friends, to our company and to our community.

Transaction-based giving makes it inevitable

A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.

How would you like the scenario whereby every time you have a coke at a nearby eatery, a needy child in Africa gets clean water at least for a single day?

Imagine if every time you subscribed to a magazine you love, a tree got planted automatically just because you bought the magazine? Or every time you dine out, you fed a child in need? Automatically again.

Or supposing you are undergoing some training. How wonderful it would be if another eager student far away is also getting the necessary training as a corollary (believe it or not, the training does not cost the training institute more than 60 cents a day).

Where a motivational speaker at a conference is connected with a charity, part of his income might go to helping kids who have speech problems due to facial defects. It will be a matter of great satisfaction for the participants at the conference to know that their very participation is helping a deserving cause.

Consider whether you will be able to use transaction-based giving in your own exclusive way to go with your services or products to make your customers and other team-mates part of the saga of contributing. This is how you can do it.

The economy where all benefits

Already, companies right around the world are 'getting' the power of this transaction-based giving. Just one example-the UK's leading supermarket chain, TESCO now gives a school uniform to a child in Kenya whenever a customer buys a pair of school trousers.

The Mineral Water Company known as Volvic is one that has followed swiftly in this transaction-based giving program. They connect their water selling to well digging in Africa and call it Buy1 GIVE 10, because when one litre of water is sold, the money that comes from it helps in making a 10 litres flow in the well that is being dug.

Middle level and comparatively small enterprises are now in the forefront in widening this global giving phenomenon through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with an effective strategy which has turned this transaction-based giving into a movement that anyone who wants can participate in.

Buy1GIVE1 is the heart of a most powerfully persuasive transaction-based giving globally, correlating business ventures of all sizes to any noble cause anywhere. It is weaving a universal society of business givers and for SME`s, Buy1GIVE1 links up businesses, their clients AND charity requirements in a most passionate and mutually satisfactory manner. The whole thing is completely automated.

You can enrol yourself as a citizen of this marvel of universal giving by simply getting a Buy1GIVE1 `VISA` directly from the Buy1GIVE1 site at www.b1g1.com. And if you are an entrepreneur, you can become a B1G1 Business through making an online application and choosing the requirement for which you would like to donate and your product or service through which you would prefer to do it to initiate the giving. Buy1GIVE1 forwards the whole of the donation to their international Worthy Cause Partners (with more than 528 projects to choose) making the giving entirely satisfactory.

Have you considered?

* Half the world-nearly three billion people-live on less than two dollars a day.

* Even when the new millennium dawned there were still almost a billion people who were illiterate.

* UNICEF has reported that more than 30,000 children die every day due to abject poverty, which makes it 20 child a minute and 210,000 a week.

* Just 12% of the people worldwide utilize 85% of the water available for human consumption. And this 12% does not belong to any of the underdeveloped countries.

* Medical aid is not available for one billion people of the world population.

* Every year about 63,000 square miles of rainforests get decimated.

Statistic From Global Issues

Buy1GIVE1 Businesses- scrutinize these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Learning to learning (www.kipmcgrath.com.au)

* Medical practice providing medical benefits (www.primanora.com)

* Phone card to human interaction (www.ultimatecomms.com)

* Meditation to restoration (www.meditate.com.au)

* Shedding pounds to providing food for children (www.bodychain.com)

* Aesthetic blinds to lights to schools (www.blindscouture.com.au)

* Socks for feet to socks for social effect (www.socksforhappypeople.com)

* Coaching to train social entrepreneurs (www.b1g1forcoaches.com)

* And for an overall look, simply go to www.b1g1.com.

Unearthing what we are looking for-Nature's eternal secret

So let's come back to where we started-economic turmoil and getting what we want. What we all really want is actually very simple. You can sum it up with 'C' words - connection, collaboration and community.

When we can collaborate instead of isolate and when we can create an effective way to add to each other instead of taking away from each other, we discover there is so much abundance and resource already available in our world. And when we connect, not just with each other but with our true selves, we discover something really interesting-that we're all ONE. Then we understand how easy it is to create a global community from something as simple as giving.

The secret was always alive in nature

In nature, bees and butterflies pollinate flowers and create sustainable flower gardens for many generations to thrive on. It's been in front of us all along!

Failures are said to be stepping stones to success. In the same way we can turn setbacks into advantages. In reality we should be thankful for the current situation that is helping us to move ahead.

And when a person opts to begin giving today itself, the sense of euphoria would be much more, notwithstanding the economic problems. And with this sense of elation comes a reawakening of hope that will remind him of how the power and direction of tide can easily change. And his giving might be that which brings about this change.

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Stop! Don't Begin Advertising Before Reading This Report on PPC.

By Jon Rognerud

Branding, a key asset of any Pay Per Click (PPC) Campaign, is defined by Wikipedia as a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".

A strong brand is absolutely essential in the current business climate, since competition is so fierce, and you need to build "top of mind". If you have structured a PPC campaign to show at the most relevant times, both by keyword and by business hours, you can present a compelling ad - just at the right time.

Online branding through PPC advertising depends on two things: the frequency with which the ad appears on Search Engine Result Pages (SERP)and the number of times that your target market has been exposed to the ad. The idea is that your potential clients will be able to see your ad again, even if they don't click on it the first time, and as a result, your product, and your business, will achieve top of the mind positioning.

Make sure that you have a solid understanding of your existing data before you begin. Ensure that you get a complimentary review and quality feedback on what this data means to you and your business.

When you search for a company to help bring targeted traffic to your website, you should consider whether the company in question offers its services on a package basis, or allows you to purchase them a la carte. While this last option may seem more attractive, a managed, comprehensive Search Engine Marketing (SEM) campaign is the best way to go for businesses that are serious about improving their web presence and search engine rankings. With a comprehensive online campaign, you should also receive customer service and support, as well as frequent updates detailing the progress of your campaign. While it takes time to correctly build campaigns and improve paid listings, the results will speak for themselves.

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Email leads

By Jeff Dedrick

The internet has revolutionized the way we do business. In the past our methods of marketing directly to customers was through direct mail pieces and telemarketing. Even though those methods still exist today and are still solid ways of marketing, the real gem of all marketing has been email marketing. Being able to acquire email leads have taken online marketing to a new level. This form of marketing has literally changed the way most companies do business.

As with anything there are some rules to follow when you acquire email leads. Of course, you never email anyone who has not specifically opted in to receive information regarding your product or service. Do not randomly harvest email addresses from the internet as those are not real email leads. The ways you can acquire leads is true co-registration, lead purchase, lead leasing, and your own lead generation.

The best way to setup an email marketing campaign is to have the campaign setup based on categories. It's best to have your email leads divided into individual categories based on their interest.

For example, you may have leads who are interested in information regarding health related products. You'll then also have leads who are interested in starting a home based business. These leads should never be intertwined unless in rare cases the lead is actually interested in both categories.

Remember, research is the key aspect to your success. Do thorough evaluation regarding how to market online using email. You'll find that there are many sites that offer great tips and strategies. No matter what option you go with for generating email leads, always follow all the rules regulations as you can be shut down pretty quickly if you are accused of spamming. By following the rules and building a category specific list, you are increasing the odds for having a successful email marketing campaign.

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Thursday, January 29, 2009

Promotional Leisurewear - A Practical Promotional Gift Idea

By Matthew Calvin

Promotional clothing is among the most popular and practical promotional gifts today. Whether one chooses T-shirts, polo shirts or jackets, these accessories are the most preferred and most effective that can be given to your customers. By giving promotional clothing with your logo on it, you are able to broadcast your marketing message far and wide.

Promotional clothing as a brand promotion device differs significantly from other promotional products. Promotional clothing is worn by all types of people all across the country. Their large area for marketing messages allows them to surpass other promotional gifts in their utility.

The marketing power and the utility of promotional products are both pertinent when considering their value. The more adaptable they are with regard to utility, the greater is their ability to promote the brand. There are a few highly rated online collections of promotional clothing available. Visit them to see the extensive collections of clothing they offer, from T-shirts, ball caps, hats and visors, to shirts, fleeces, jackets and sweat shirts.

Promotional clothing also offers a longer brand promotion because it lasts so long. No matter what type of clothing is being considered, the recipients tend to wear it for longer periods of time, thus exposing more to the brand name. And no matter where the garment is worn, it is always displaying the marketing message of the company.

In short, we can say that the promotional clothing promises the best returns out of your investment. They are the most impressive promotional method too. The clothes are the best gifts for any customers and employees. The most efficient marketing promotions involve promotional clothing, so be sure to consider that when you embark on your next branding campaign.

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Using An Outbound Marketing Firm To Growing Your Business

By Terry Stanfield

During a tough economy any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why a prospecting company can be one such lower cost alternative.

A down economy makes you want to keep your staff as productive as possible. With sales, the key is to focus upon what you are good at doing. If you are more successful at closing sales, using a prospecting company will allow you more opportunities to close business, thus lowering your cost per client.

One of the biggest obstacles for most companies is an inconsistent sales pipeline. The consistent use of a an outbound telemarketing company can help keep your sales pipeline full so that your sales can increase.

You are able to focus your valuable time prospecting the individuals who are interested in your business. This lowers your cost in finding new clients because you do not have to deal with the tedious process of identifying interested individuals.

The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.

This tough economy dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Many businesses and individuals will fail to respond to a prospecting company over the phone when times are good. Tough times makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.

Many prospecting companies have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

Using a prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

Many firms have layoffs during a tough econmic times and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using an outbound prospecting company.

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Cost Of Finding New Clients Costing To Much, Look At This

By T. W. Stan

During tough times any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound telemarketing company can be one such lower cost alternative.

Outbound telemarketing firmstakes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of a prospecting firm can help you increase business.

Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and a prospecting company is one of the most efficient uses of those dollars to increase sales.

Many companies do not watch their advertising dollars very carefully. Using prospecting companies can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using an outbound telemarketing company allows you to have people whose primary focus is new business focus on finding new clients.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using prospecting companies because few of your competitors will be attempting to acquire new business.

Using an outbound telemarketing company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

Prospecting firms focus on telemarketing and this is an area most salespeople struggle. Using these specialists means that the number of calls can increase with the quality and quantity of prospects greatly increased. If you want to grow sales but at a reasonable cost, you will look closely at how much it costs to get a new client. It is necessary to try different tactics to lower this figure and prospecting companies is a tactic you can watch and carefully measure.

About the Author:

How to Increase Business through Using a Prospecting Company

By Terry Stanfield

A recession causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. A prospecting company can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

A prospecting firm takes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of a prospecting firm can help you increase sales.

One of the biggest obstacles for most companies is an inconsistent sales pipeline. The consistent use of a prospecting company can help keep your sales pipeline full so that your sales can increase.

Many companies do not watch their advertising dollars very carefully. Using an outbound telemarketing company can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Any business in a recession will watch their dollars very closely and want to be extremely frugal with them. Using a prospecting firm can allow you to free up current staff to work more closely with existing customers to gain more market share while still filling a new customer pipeline.

Businesses or individuals often are more receptive to ways to save money during a recession. Outbound telemarketing companies can have greater success due to this cost consciousness during a recession than during an economic boom.

With marketing budgets decreasing, few of your competitors will be apt to do business over the telephone. Using a prospecting company can allow you to increase your market share so that your sales increase either at that point or in the future when buyers reopen their wallets.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on an outbound telemarketing company.

Many firms have layoffs during a recession and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using an outbound telemarketing company.

About the Author:

Cost Of Finding New Clients Costing To Much? Get Some Help

By Storm Castle

This tough economy causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. An outbound prospecting firm can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

Prospecting Companiestakes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of an outbound prospecting company can help you increase the bottom line.

Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and an outbound telemarketing company is one of the most efficient uses of those dollars to increase sales.

Many companies do not watch their advertising dollars very carefully. Using an outbound telemarketing company can allow you to closely track your return on investment and often is more cost effective than expensive television advertising campaigns.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Any business in a recession will watch their dollars very closely and want to be extremely frugal with them. Using a prospecting firm can allow you to free up current staff to work more closely with existing customers to gain more market share while still filling a new customer pipeline.

Businesses or individuals often are more receptive to ways to save money during a recession. prospecting companies can have greater success due to this cost consciousness during a down economy than during an economic boom.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using an outbound telemarketing company because few of your competitors will be attempting to acquire new business.

Using a prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

Prospecting firms focus on telemarketing and this is an area most salespeople struggle. Using these specialists means that the number of calls can increase with the quality and quantity of prospects greatly increased. If you want to grow sales but at a reasonable cost, you will look closely at how much it costs to get a new client. It is necessary to try different tactics to lower this figure and an outbound prospecting company is a tactic you can watch and carefully measure.

About the Author:

Marketing Firms Can Help Grow Your Business In Tough Economy

By T. W. Stan

This tough economy causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. An outbound prospecting company can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

An outbound prospecting company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do prospecting. Using outbound telemarketing firms can allow your salespeople to focus on current customers and their needs so that business can increase both with current customers and with new customers.

Using an outbound prospecting company can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many businesses do not have a very unstable business pipeline. Using a prospecting firm can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

One of the first areas of spending any business cuts during a recession is marketing. If you have to cut your marketing spending, you can reallocate dollars to outbound telemarketing and increase your sales at a lower cost to your marketing dollars.

Any business in tough times will watch their dollars very closely and want to be extremely frugal with them. Using a prospecting firm can allow you to free up current staff to work more closely with existing customers to gain more market share while still filling a new customer pipeline.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using an outbound telemarketing company allows you to have people whose primary focus is new business focus on finding new clients.

With marketing budgets decreasing, few of your competitors will be apt to do business over the telephone. Using a prospecting company can allow you to increase your market share so that your sales increase either at that point or in the future when buyers reopen their wallets.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on a prospecting company.

Prospecting firms focus on telemarketing and this is an area most salespeople struggle. Using these specialists means that the number of calls can increase with the quality and quantity of prospects greatly increased. If you want to grow sales but at a reasonable cost, you will look closely at how much it costs to get a new client. It is necessary to try different tactics to lower this figure and a prospecting firm is a tactic you can watch and carefully measure.

About the Author:

Lower The Cost Of Finding New Clients, Use A Telemarketing Firm

By Terry Stanfield

During a recession, it is important to see where you can make the business more efficient. An outbound prospecting firm can allow you to gain more clients because it can be more efficient and cost effective. This article will explain why a prospecting company can be cheaper in finding new clients.

A prospecting company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do prospecting. Using an outbound prospecting firm can allow your salespeople to focus on current customers and their needs so that business can increase both with current customers and with new customers.

Using a prospecting company can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

You are able to focus your valuable time prospecting the individuals who are interested in your business. This lowers your cost in finding new clients because you do not have to deal with the tedious process of identifying interested individuals.

One of the first areas of spending any business cuts during a recession is marketing. If you have to cut your marketing spending, you can reallocate dollars to outbound telemarketing and increase your sales at a lower cost to your marketing dollars.

Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.

Businesses or individuals often are more receptive to ways to save money during a recession. a prospecting company can have greater success due to this cost consciousness during tough econmic times than during an economic boom.

Many outbound prospecting firms have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on an outbound telemarketing company.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line.

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Your Internet Marketing Strategy Affiliate Business Made Easy

By Joe Sperka

3 Outstanding Strategy Steps to Supercharge Your Internet Marketing Strategy Affiliate Business

A lot of people are promoting their websites and their products over the WWW but not all are getting the kind of attention they want. If you are one of them, this article is especially written for you. I will share the 3 big steps that may assist you advance your internet marketing techniques so you're able to readily step-up your sales leads and internet revenue.

1. Become an SEO expert. It's very necessary in internet marketing that you utilise techniques to delight the search engines (Yahoo! Google, MSN, etc.) then that your website or your ads will get highly ranked online. Realise the importance of utilizing keywords and identify the various algorithms of various search engines. It will help if you are able to make the best of relevant HTML tags and if you're capable of establishing numerous inward links to your website to make it more worthful to the eyes of search engines. You are capable of discovering the techniques of search engine optimization by doing self-study. You are able to read relevant ebooks, tutorials, and articles that are available online. You could also opt to take advantage of high-ticket information products like one-on-one coaching that SEO experts are offering.

2. Apply free advertising tools. You don't have to use buckets loads of money just to make waves online. Simply be determined, focused, and motivated so that you're able to get extra traffic to your website or ads. Make the best of free advertising tools like article marketing, blogging, ezine publishing, forum posting and email marketing. These tools will require you to write articles, maintain blogs, communicate with your potential clients on a regular basis, and produce valuable newsletters. Employing these tools can be tiresome and time consuming in the short term. But I can assure you that the outcomes will truly pay you back for your effort.

3. Utilise paid advertising tools. You may not have the time to study how to use free advertising tools and if you need a more aggressive approach in advertising your website and your products, use paid advertising tools. These include affiliate marketing, banner ads, paid links, PPC advertising, and search engine marketing. You will in all probability spend hundreds or even thousands of dollars for these techniques but you will be able to be certain that they'll help you make your internet marketing goals very fast without breaking a sweat.

For the latest methods, information and free videos on building an internet marketing strategy affiliate business check out the website below.

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The Short Cut To Success

By Lynn Pierce

There's one common theme that shows up over and over in emails, blog posts, Ask campaigns and phone calls. Year after year, it's always the same. But I don't think I ever realized the extent of what you were asking for, until now. Do you know what I'm talking about?

You want a short cut, not just a process, but a short cut for the system, a short cut for the program, the Cliff notes of the book, you want the magic pill.

Poof, it's done.

Actually, now that I'm writing this I can think of a couple Internet marketing things I'd like that magic pill for myself, but I've never found one and I don't believe it really exists.

I'm not saying it's an inherently bad thing to want it boiled down to the barest of effort, to almost eliminate the learning curve. I know it's not that you're lazy. I get that you're totally and frustratingly overwhelmed. There's way too much information and too many offers and too many programs that say you can't live without this new and improved tool that will instantly transform your business.

In very few instances that may be true.

But it's not always possible. Most of the time there is some level of work on your part and a learning curve involved. How much time, money and effort will vary depending on what you're doing and also to a certain extent what level of success you choose to achieve.

You do consciously or sub-consciously choose your level of success by choosing your level of commitment and the level of education you decide to buy. Yes, I said buy, because most high level education that leads to lasting success is something you buy. From a $7 report to a $100,000 a year mentoring program. You choose.

I understand your financial ability plays a role in what you buy, but you need to understand that your financial situation will rarely shift on it's own without you taking a leap of faith and possibly putting something on a credit card, or a few credit cards. In the first 2 years I was learning this business I built up quite a library of resource that helped me grow and I was initially putting out a lot more money than I was taking in. I took a leap of faith. Without doing that I don't believe I would be where I am today.

Most people need more to be successful than just one quick fix and thats what Ive been thinking about the last few days. Ive been asking myself how can I put together all the different pieces I teach into a cohesive package that delivers exactly what you need.

So I've laid all the piece out here for you. If you think there's one you need right now grab it and run with it.

There are 4 areas that will help you build your business and also allow you to live the life of your dreams. It's a process and you need to cover all four areas to sustain the success you build.

1. Introspection: Who are you? What do you want in your life? What will make you change?

2. Out-Picturing: What is your passion? How are you going to design and create the life of your dreams? What will the business be that funds all this?

3. Sales and Communication Skills: How are you going to speak to your target market about what you've created? What kind of branding,marketing materials, sales copy, talks, presentations are you going to create to bring in new clients? What is going to be the foundation of how you speak your business in the world? How will you learn to effectively communicate with your clients?

4. Putting It All Together and Growing: Where will you get the tools, strategies,and training to continuously take your business and your life to the next level?

Here's some of your comments that have been keeping me up at night working on a way to put it all together to give you the easiest, most streamlined solution:

"Ive spent the last 2 years or so chasing the wind online (and spending a ton!) but learning all the outer ring aspects like marketing, sales copy, writing articles, etc., etc., etc.I just cant find that niche for me."

"I feel like Im tied up because once I get that piece of the puzzle I think I could move rather quickly. But like you said, most of the material out today doesnt really show or teach you how to dig that outmost assume you already have that or just tell you to use PLR materials which I really dont want to do."

I know I have side stepped topics in the past because of this has already been addressed only to see someone else recycle the topic in a new package.

"you are talking directly to me about the expert that discourages you from getting out there with your message."

"I have always been known as an ideas guy, but I am miserable at putting things into action."

"...multiple interest, but when it comes to narrowing choices down and implementation, I fail miserably"

"To actually hone in on a certain niche, and be able to express my single most passion has been a trying journey. Spending untold dollars on courses on both personal development, and learning the ways of internet marketing has been continual, but now it is time to stop and just go for it."

"Converting ones true passion into a monetarily successful reality can be daunting."

All 4 elements are essential even if you feel like you have one specific piece that's holding you back. The thing is, you're willing to go there at a different rate of speed and to a different depth than someone else may be. And then there are the fears-known or unknown-that have kept you where you are right now, or at least moving forward much slower than what's possible for you. Honestly, if it wasnt scary for you on some level, you would have already done it. And most often the blocks you are aware of are the symptoms, not the cause.

If youre ready to get your life on track and build a business that will have a solid foundation, then the best way to do that is to take the weekend and get it done. If you want everything all wrapped up into one neat little package, a stripped down 'essentials only' system to getting past all the concerns that are expressed in the comments below, I've been listening to the requests for a live event.

The questions you want to ask yourself are, "how much is it costing me to take lesser action in my life today than what I know is possible? And how long am I willing to settle for less?"

It is possible to move past all of these concerns in a matter of hours, just one short weekend. Are you ready?

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The Better Alternative to Article Submitter Pro

By Brent Sweet

Article Submission Pro gloats that it submits to 150 directories for you. They also send your article out to a bunch of email subscribers who probably won't read it, let alone post it so it helps your SEO. Article Submission Express submits to 7000+ directories and ezines to quickly boost your SEO results.

Article Submitter Pro allows you to create and modify your article just like you can do in Microsoft Word. Article submission express does the exact same thing, and if you want to do it in a seperate application and then upload it to Article Submission Express then you can do that as well.

If you want to take an article off your website and submit it, you can do that with Article Submitter Pro. Article Submission Express says this is a no no because that is duplicate content and the search engines will not count those submissions.

Article Submitter Pro allows unlimited bio boxes. Article Submission express allows you as many as you want and will attach different ones to each article.

Article Submitter Pro allows you to create and store login information to their articles sites. Article Submission Express does not require you to login to article directories.

Each article directory you want to submit to has to be selected with Article Submitter Pro. With Article Submission Express they select the directories based on your articles keywords so you don't need to tell it where to submit.

You can actually watch real time while Article Submitter Pro takes up memory on your system browing from directory to directory submitting articles. You can submit an article once with Article Submission Express and you don't have to run anything on your computer, or watch anything work.

You can stop yourself from submitting duplicate articles with Article Submitter Pro's spam filter. Article Submission Express will just not send duplicate articles to the same directory, nor will it send duplicate articles to different directories.

Article Submitter Pro makes you register at each of the 150 directories and confirm registrations. Article Submission Express registers you automatically and you never receive emails from directories.

Article Submitter Pro will submit the exact same article over and over again to 150 directories. Google will count 1 of them and disregard the rest as duplicate content. Article Submission Express, on the other hand, will submit a unique article to up to 7000 directories for you.

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