Tuesday, October 7, 2008

Web 2.0 Real Estate Marketing Tricks - Dominate Your Competition

By Dr. Matthew Loop

Every time I see the average real estate professional (realtor, investor, mortgage broker, etc...) using the same dinosaur marketing techniques that their former consultants beat into them, I wonder if they enjoy wasting money and getting crappy results. It's undeniable that this economic recession is making it hard for for many people in many areas of life. In fact, consumers are not responding to the traditional forms of advertising like before. Eric Hoffer once stated, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" In a nutshell, it comes down to adaptability. If you are not adaptable and continue to fight the current technological marketing trends, your real-estate business is certain to become extinct.

Here's the low-down: Web 2.0 refers to monster social media sites like MySpace, YouTube, Facebook, Squidoo, Digg, and countless others that have dominated the internet and forever changed the way we communicate. Web 2.0 has also transformed advertising, and there are plenty of fresh real estate clients ready for the taking.

For the last few years, I've been teaching realtors, real estate investors, and mortgage brokers how to get 5-10 calls every single day from highly targeted prospects without spending one single dime on advertising. This eventually leads to 10-20 new clients every month for my students. What would those kind of numbers do for your business? This insider knowledge that I help instill also allows real-estate professionals to create multiple sources of income through the successful harnessing of social networks while the bulk of the profession is stuck in the stone-age.

I've been referred to by many well-known pros as an innovator with proven results. This is why I made the decision to consult other realtors, agents, and investors on how to attain the life of abundance they deserve by harnessing the power of social media and Web 2.0. With the fresh marketing strategies and tricks I unleashed a couple years ago, I single-handedly transformed the real estate paradigms of acquiring new buyers and sellers overnight. On top of that, I've shown the same professionals how to amass residual income by leveraging the web in ways they never thought was possible.

Years after the creation of my step-by-step video training series, I've started to observe other generic, watered-down versions of my game-changing marketing techniques. These guys on the front line are "self-deemed" gurus without proven results. These fakers pose a real danger, as many just starting-out in real-estate may roll the dice then become deeply distraught with the mediocre results they're going to get. I caution you not to be fooled with knock-off consulting from real estate marketing companies that don't specialize in social media, regardless of what they tell you. I mean, that would be similar to going to a gynecologist for a brain tumor... Do you follow?

I am the first and only Web 2.0 social media real estate marketing specialist and my techniques are proven and completely innovative. Countless numbers of professionals have discovered more fulfilling, wealthy lifestyles thanks to my teaching. These students are enjoying their lives more, with their increased flexibility, time, and freedom. I can teach you too how to work smarter, not harder; which is the great secret of success. 60 hours a week is a thing of the past. It's time to live your life and get rich.

Here's a trick that you can take advantage of to start getting more attention to your business today. When branding yourself on a Web 2.0 site, tell your personal story in about 6 paragraphs at least. Share the journey of your life and your business, and don't make it too much of a sales pitch. When people can see and get involved emotionally in your story, they're more likely to feel like they know you and want to give you their business. Why do you want to help people? What gives your business the human touch?

Get at least 3 blogs going before you start inviting friends to your profile. This is more likely to keep people on your page as you're building your name and reputation. You'll get these kinds of insider tips and so much more on my 30 "Step-by-step video training series" at the website below. In no-time you'll be navigating Web 2.0 like a pro, and with my instruction, you'll be pulling-in multiple income streams with total ease. And the success won't stop coming!

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