Friday, October 10, 2008

Use Viral Videos to Promote Your Website

By Marenda

Most website owners simply use search engine optimization to drive traffic. As a website owner, you certainly have some kind of content on your site, at least if you expect anyone to visit your site. This content will typically include articles; search engines use this content to determine your ranking in search results. If your site enjoys a high ranking form these search engines, then you will get more traffic and more profit (if your website exists to sell something). Since there are just so many sites out there on the web, this means that you need to do more than just SEO to get a good ranking; not everyone can come in at number one in Google.

One way that a growing number of websites are choosing to promote themselves is by putting content on online video websites. The massive popularity of these sites can drive a lot of traffic to your site if you choose to promote your site in this way.

Remember this when promoting your site using online video websites - most web users don't want to watch content which just gives a straightforward sales pitch. You need to promote your business without coming across as a pushy used-car salesman type.

If your site does sell a service or a product, then you should make videos which feature this product or service without coming off as a sales pitch. While you should give some information about your business in the video, focus on the product or service rather than the provider. Offer more information about your business at the end of the video; if you make a commercial, people will likely view it as just so much spam.

Of course, business owners have the most to gain from promoting their websites; but anyone at all with a website can significantly increase their traffic by using online video websites. If you have a site which generates revenue through using Google Adsense or membership in an affiliate program, then you probably have a website which is content driven. You most likely have a lot of articles on your site, probably focused on a single topic. You can promote your website by creating video content which is on the same topic to attract people who would be likely to be interested in your site. You can include your website address at the end of the video to direct viewers to your site.

There are a lot of different online video sites that you can upload your videos to for free, but for the best results, you should focus on the most popular ones, especially Google Video and YouTube. .

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