The root of a quality pay per click campaign is the right keyword list. It's important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.
Not sure how to do this? Suppose your basic keyword was "loan." Many people search for this word every day. However, lots of sites also use this word, making it difficult to rank well for it. The answer is to broaden your keyword scope.
Think of different way that your word might be interpreted. For instance, someone searching for the word "loan" might be looking for information on how to get a loan, what do do if their loan is in trouble, how to buy a house, or how to get a good loan with bad credit. Condense these concepts down into keywords that are related to your base keyword. For instance: "bad credit loan", "house loan", "getting loan" and "refinancing loan" are all possible options.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
Highly competitive words are not such a good idea, because there will be a lot of people bidding for them. You can find niche keywords that are related to the original keyword and not so general. You can turn around key phrases like "bad credit loan" into "loan bad credit." In this way you will find different searchers.
Ask yourself what the person you want to have run across your ad will be searching for, and use that to choose your keywords and word groups. Remember that you don't have to stick to a logical order - people type search phrases in unusual ways.
Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.
Use company names and domain names, as well as variations on them. Think about using superlatives like "best" or "cheapest", and remember that there may be spelling variations in different countries.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
Your pay per click campaign's success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.
Not sure how to do this? Suppose your basic keyword was "loan." Many people search for this word every day. However, lots of sites also use this word, making it difficult to rank well for it. The answer is to broaden your keyword scope.
Think of different way that your word might be interpreted. For instance, someone searching for the word "loan" might be looking for information on how to get a loan, what do do if their loan is in trouble, how to buy a house, or how to get a good loan with bad credit. Condense these concepts down into keywords that are related to your base keyword. For instance: "bad credit loan", "house loan", "getting loan" and "refinancing loan" are all possible options.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
Highly competitive words are not such a good idea, because there will be a lot of people bidding for them. You can find niche keywords that are related to the original keyword and not so general. You can turn around key phrases like "bad credit loan" into "loan bad credit." In this way you will find different searchers.
Ask yourself what the person you want to have run across your ad will be searching for, and use that to choose your keywords and word groups. Remember that you don't have to stick to a logical order - people type search phrases in unusual ways.
Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.
Use company names and domain names, as well as variations on them. Think about using superlatives like "best" or "cheapest", and remember that there may be spelling variations in different countries.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
Your pay per click campaign's success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.
About the Author:
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