There are common mistakes people make when they write web pages, ads, sales letters and brochures.
A staggering 99% of companies make this fatal error. And it cost a business thousands of pounds in lost income - often the difference between profit and loss.
By using an interesting headline.
It's as simple as that - attract attention to your marketing material.
Your information needs to be read by your customer - today.
You see the trouble is we're living in the age where people are constantly bombarded with information. They don't want to read your advertising material - they need to get on with there very busy lives.
Using a attention grabbing headline does this for you.
Business owners wonder what to say in a headline.
You tell your customer how they can benefit from using your product or service.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Just by changing your headline you can increase your responds by 1700%!
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
Using A Intriguing Headline
The headline should be powerfull and intrigue the reader. It should also show that you are the business to buy from.
I hope you never look at headlines the same way again.
A question I get asked a lot is how do I write a good headline?
Imaging speaking directly with your prospect - what would you say to them? You have to find out what they want and then use this in the headline.
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"If you are not 100% happy with our service you don't owe us a penny."
Show the customer 'what is in it for them' and your business will become the market leader.
The business that understands marketing will out-perform its competitors by getting more customers.
Follow these simple steps to help you get a winning headline:
* What are your products advantages?
* How is your product different from your competitor?
*What's so special about your product/service?
Start using intriguing headlines in your copy and your business will get more customers.
A staggering 99% of companies make this fatal error. And it cost a business thousands of pounds in lost income - often the difference between profit and loss.
By using an interesting headline.
It's as simple as that - attract attention to your marketing material.
Your information needs to be read by your customer - today.
You see the trouble is we're living in the age where people are constantly bombarded with information. They don't want to read your advertising material - they need to get on with there very busy lives.
Using a attention grabbing headline does this for you.
Business owners wonder what to say in a headline.
You tell your customer how they can benefit from using your product or service.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Just by changing your headline you can increase your responds by 1700%!
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
Using A Intriguing Headline
The headline should be powerfull and intrigue the reader. It should also show that you are the business to buy from.
I hope you never look at headlines the same way again.
A question I get asked a lot is how do I write a good headline?
Imaging speaking directly with your prospect - what would you say to them? You have to find out what they want and then use this in the headline.
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"If you are not 100% happy with our service you don't owe us a penny."
Show the customer 'what is in it for them' and your business will become the market leader.
The business that understands marketing will out-perform its competitors by getting more customers.
Follow these simple steps to help you get a winning headline:
* What are your products advantages?
* How is your product different from your competitor?
*What's so special about your product/service?
Start using intriguing headlines in your copy and your business will get more customers.
About the Author:
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
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