Just as a clever tagline can clinch the deal for a TV advertisement, the same way the right keywords are crucial for a good PPC campaign. The keywords can act as the foundation of your entire campaign. Strong keywords will help make your campaign a success but weak ones can lead to disastrous results.
In order to make a good keyword list you will need to make sure you do your research. Drill down and look into every likely keyword carefully. You can then choose the very best keywords for your campaign.
To help you understand the keyword concept here is an example. Our base keyword will be "Real Estate."
"Real Estate" is a highly competitive keyword due to high commissions.
The first tactic you will need to do is to make a list. Put yourself in your potential customer's shoes and try to imagine keywords they may use, using your base keyword. With real estate other keywords come to mind like; real property and investment property. Of course these are fairly similar to your base keyword so you will need to dig a little deeper for more keywords.
Next you will need to enlarge your search into different niches or types of real estate. Some examples include; boarding houses, commercial real estate etc. After this you will be able to mix your new keywords with your initial ones and get some completely new keywords.
You can also create an ad group that will focus entirely on real estate company names. You can also add a .com to the name or your own country extension. It would not matter if such a domain does not exist, sometimes people type similar things into the search engine giving you an opportunity to get your product some low cost clients.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer's shoes to discover the keywords that they use.
Here are some winning tips:
- You can add a .com or .net etc to your keyword.
- Domain names and company names can also draw customers.
- Add descriptive words such as best, cheap etc.
- You can check out your site log files; they will tell you what words and phrases your clients use.
- Check competitors ad copy.
Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.
Using the points in this article you can build formidable lists of keywords. With these strong keywords you can build winning campaigns, and nothing will stand in the way of your success. Wishing you prosperity!
In order to make a good keyword list you will need to make sure you do your research. Drill down and look into every likely keyword carefully. You can then choose the very best keywords for your campaign.
To help you understand the keyword concept here is an example. Our base keyword will be "Real Estate."
"Real Estate" is a highly competitive keyword due to high commissions.
The first tactic you will need to do is to make a list. Put yourself in your potential customer's shoes and try to imagine keywords they may use, using your base keyword. With real estate other keywords come to mind like; real property and investment property. Of course these are fairly similar to your base keyword so you will need to dig a little deeper for more keywords.
Next you will need to enlarge your search into different niches or types of real estate. Some examples include; boarding houses, commercial real estate etc. After this you will be able to mix your new keywords with your initial ones and get some completely new keywords.
You can also create an ad group that will focus entirely on real estate company names. You can also add a .com to the name or your own country extension. It would not matter if such a domain does not exist, sometimes people type similar things into the search engine giving you an opportunity to get your product some low cost clients.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer's shoes to discover the keywords that they use.
Here are some winning tips:
- You can add a .com or .net etc to your keyword.
- Domain names and company names can also draw customers.
- Add descriptive words such as best, cheap etc.
- You can check out your site log files; they will tell you what words and phrases your clients use.
- Check competitors ad copy.
Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.
Using the points in this article you can build formidable lists of keywords. With these strong keywords you can build winning campaigns, and nothing will stand in the way of your success. Wishing you prosperity!
About the Author:
If you are looking for some adwords tips, go review ProPayPerClickManagement.com. They have plent of on target help coming from an expert ppc consulting company. Head over and see!
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