Thursday, October 2, 2008

All About Table Top Trade Show Displays

By Amy Nutt

Whether you plan to exhibit once a year or every week, you may be using all sorts of trade show displays. You may own display stands of all shapes and sizes or you may opt to rent the display stands you require as the need arises. If you are brand new at exhibiting at trade shows or other events, you may be curious about all the different options that are available to you.

When deciding what type of trade show displays to use, there are many things to consider. Some of the factors to think about include: - What is your goal for the outcome of the trade show? - How will your exhibit or booth help achieve this objective? - What type of space will you reserve at the show? - What size events will you participate and what will the participants (audience) be like? - How many events do you anticipate participating in on a regular basis? - How will your exhibition materials be transported to and from trade shows? - How much money are you actually willing to spend?

If your answers to these questions bring you to the conclusion that you need an inexpensive, easy to transport option that will fit into limited spaces, one of the smaller, more cost effective options for displays is the table top trade show display.

Basic Description

A table top trade show display is basically a display that stands on a table. Table top trade show displays typically have three panels to which you can attach images, graphics or headlines and text by using Velcro. Using Velcro to attach these allows you to change and update the graphics or text you use on an 'as needed' basis. There are many advantages to using table top displays for presentation at trade shows or other events. There are also some disadvantages, such as not having enough space to exhibit actual product (or a wide enough variety of product to demonstrate the breadth of your line).

More Inexpensive

If you are just getting started in your business or in trade show marketing in general, you may be looking for some ways to cut your costs. Table top trade show displays, whether they are purchased or rented from a trade show supply service, may meet your needs in this regard. Table top trade show displays tend to be more inexpensive than standing displays or modular displays. Table top trade show displays tend to be much smaller than all-out booths and thus use less material. Because of this, it is cheaper to produce and acquire a table top display than it is to produce and/or acquire a more elaborate setup. In addition to this, a table top trade show display is more inexpensive in that it requires less space, which means you PAY for less space. Table top trade show displays are also more inexpensive to transport.

Size Matters

If you plan to exhibit often and mostly locally, you will want a trade show display that you can easily transport yourself or at least ship inexpensively on a regional or national basis. If this is your case, then you will want to opt for a trade show or exhibit display that is not only small and easily manageable but also adaptable and lightweight. Table top trade show displays are among the lightest and easiest exhibit displays currently on the market. However, there are other lightweight options that may suit your needs as well. Some of these other lightweight options include: - Pull-Up Display - Pop-Up Display - Panel Display

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