Any sales website can improve its website conversion rate using these three quick and easy methods.
1. It should take less than 10 seconds to load your website.
You may utilize the services found at http://www.iwebtool.com/speed_test to check the time or merely use a dial up account. These services will check your loading speed based on a broadband connection in the USA.
The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well.
If you have navigated to a slowly loading website, you may have noticed the the entire site doesn't appear for 20 seconds; then...POW! The entire site appears all at once. This results from creating ONE table to hold the entire sales letter.
A better way to go is to take advantage of 'cascading style sheets' or CSS, a novel method where content is separated from structure. It uses fewer (say, 2 or 3) areas at the beginning of a page to display content which keeps a customer busy reading; he or she hardly notices as the page's remaining elements are loading.
2. Design your website so it is compatible with (and thus looks good on) as many sizes and resolutions of monitors as possible.
Not everyone has upgraded their 15-inch monitors to 24-inch wide-screen monsters! Keep in mind that display resolutions vary widely, and while some web surfers use 1280 by 1024 resolution, some people still use 800 by 600.
One of the big problems with fixed-pixel website design is that web surfers with smaller monitors or lower resolution will be unable to view the full width of your page, forcing them to scroll sideways. Side-scrolling is annoying; as a sales website, annoying your visitors is the last thing you want to do.
3. Your website should be easy on the eyes.
Be sure that your font type and size are available and easy to read. It's more taxing on the eyes to read from a computer screen than from the printed page. Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it's easy to read.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor's hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font.
Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.
Simply use these three techniques on your website, and the time visitors spend on your site will increase, as will your sales.
1. It should take less than 10 seconds to load your website.
You may utilize the services found at http://www.iwebtool.com/speed_test to check the time or merely use a dial up account. These services will check your loading speed based on a broadband connection in the USA.
The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well.
If you have navigated to a slowly loading website, you may have noticed the the entire site doesn't appear for 20 seconds; then...POW! The entire site appears all at once. This results from creating ONE table to hold the entire sales letter.
A better way to go is to take advantage of 'cascading style sheets' or CSS, a novel method where content is separated from structure. It uses fewer (say, 2 or 3) areas at the beginning of a page to display content which keeps a customer busy reading; he or she hardly notices as the page's remaining elements are loading.
2. Design your website so it is compatible with (and thus looks good on) as many sizes and resolutions of monitors as possible.
Not everyone has upgraded their 15-inch monitors to 24-inch wide-screen monsters! Keep in mind that display resolutions vary widely, and while some web surfers use 1280 by 1024 resolution, some people still use 800 by 600.
One of the big problems with fixed-pixel website design is that web surfers with smaller monitors or lower resolution will be unable to view the full width of your page, forcing them to scroll sideways. Side-scrolling is annoying; as a sales website, annoying your visitors is the last thing you want to do.
3. Your website should be easy on the eyes.
Be sure that your font type and size are available and easy to read. It's more taxing on the eyes to read from a computer screen than from the printed page. Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it's easy to read.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor's hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font.
Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.
Simply use these three techniques on your website, and the time visitors spend on your site will increase, as will your sales.
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