Tuesday, February 24, 2009

Search Engine Optimization Secrets Revealed

By Michael Fleischner

After writing a book about SEO and even publishing my own SEO products and services, I still seem to get the same question over and over again. That question is simply what the secret is to top search engine rankings. Other than applying SEO best practices, there are really only a couple of SEO techniques that stand above all else.

I consider some SEO techniques to be true secrets because they are not generally talked about or shared by others. You might wonder why this is. Simply put, there are a number of reasons why these secrets are not shared and it often has to do with the fear that as more use these secrets the less effective they will be.

If you are thinking about SEO and you are anything like me, you probably want the fastest, quickest, most effortless way to put your website on top of search engine result lists. You think about the value of having the number one position. The result is traffic, higher ad revenue, sales, and so on.

As someone making a living online, I can promise you that having the top ranking for competitive keywords is all it is cracked up to be. The difference between a number one ranking and number 4 ranking is the difference between making a living online and making next to nothing.

Okay, so what are some of these "secrets"? I would be happy to share one at no charge. Let me begin by saying that not every secret is complex or all that unique. Often times, secrets are simply techniques that applies in a unique way, create a significant difference. That is how I view these SEO secrets simply because they probably wont move mountains but can have a dramatic impact on your search engine rankings whether you have a website, blog, or squeeze page that you want to promote.

So here it is. If you want to achieve number 1 Google rankings for any keyword, simply follow the road map of the top ranked website for that keyword or keyword phrase. Does it sound too simple? Yes, it is simple but not easy. In order to duplicate the success of your number one competitor, you need to discover why he has a top ranking.

The first place and most important place to start is with back links. Back links are links to your competitors website. These links often contain link text that includes the keywords that they are achieving top results for. You want to duplicate this strategy and attempt to get links from the same websites.

Your success is dependent upon finding all of the sites linking to your competitors website. Then, you need to get links to your website from the same sites. The difficulty here is simply finding who is linking to your competitor. Then you have the task of building links with those sites as well. There are a number of online tools that can help you do this.

Use this technique to improve your rankings. Simply learn what makes your competitor rank in the number one position. Specifically, find out who is linking to him and how they are linking. By duplicating the linking strategy, you can dramatically improve your website ranking for the specific keywords you choose.

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