The comments by the Program Chair or Club President immediately after a speech can be powerful. Powerful in reinforcing the speaker's credibility, or powerful in their ability to make the audience forget there even WAS a speaker!
Most people have never heard the concept of the Outro, or comments following a speech. Program chairs are usually occupied with group business, dues collection, and announcements.
Offering a outro, in writing, to the group moderator, can greatly impact how a guest speaker's efforts are received.
Why a Powerful Outro is Necessary
* A distractible audience member will appreciate hearing the speaker's name repeated once again. Hearing the name and a few major points will help lock it into their memory.
* Most moderators are volunteers. They can relax and enjoy the actual speech if they don't have to concentrate on preparing the closing remarks.
* A call to action (Taylor's books are available on the back table, Jeff's website is easy, it's . . . ) will remind the audience members to initiate contact with the speaker after the program.
How to Structure a Powerful Outro
* Carefully pronounce the speaker's full name as you thank them.
* Using a colorful phrase like, "Now I'll know what to watch out for when . . .", repeat one or two key points from the speech.
* Comment on how valuable the presentation was to the members. Use specific examples.
* Conclude by turning to the audience with a call to action. "Megan will be in the lobby to answer questions.
* Finally, initiate applause for the speaker once more, before resuming club administration (meeting and dues reminders, next month's speaker, and the like).
Most people have never heard the concept of the Outro, or comments following a speech. Program chairs are usually occupied with group business, dues collection, and announcements.
Offering a outro, in writing, to the group moderator, can greatly impact how a guest speaker's efforts are received.
Why a Powerful Outro is Necessary
* A distractible audience member will appreciate hearing the speaker's name repeated once again. Hearing the name and a few major points will help lock it into their memory.
* Most moderators are volunteers. They can relax and enjoy the actual speech if they don't have to concentrate on preparing the closing remarks.
* A call to action (Taylor's books are available on the back table, Jeff's website is easy, it's . . . ) will remind the audience members to initiate contact with the speaker after the program.
How to Structure a Powerful Outro
* Carefully pronounce the speaker's full name as you thank them.
* Using a colorful phrase like, "Now I'll know what to watch out for when . . .", repeat one or two key points from the speech.
* Comment on how valuable the presentation was to the members. Use specific examples.
* Conclude by turning to the audience with a call to action. "Megan will be in the lobby to answer questions.
* Finally, initiate applause for the speaker once more, before resuming club administration (meeting and dues reminders, next month's speaker, and the like).
About the Author:
The Composer, A Hampl, writes witty and engaging compelling engaging Outros(as well as Intros and Speaker's Programs) for HornBlowers Band Members. When you are ready to explore speaking to groups as a way to become known as an expert in your field, talk to HornBlowers. Are You Ready to Join the Band?
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