Tuesday, February 3, 2009

3 Things All Affiliate Marketers Need To Survive Online.

By John Savage

There are 3 things that you need to know in order to be a success as an affiliate marketer

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck.

Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

I want to bring to your attention 3 marketing tips that have worked successfully in the past, and which will continue to work successfully in the future, and which will ensure that you not only survive online, but actually make some good sales.

What are these three tactics?

1. First up is that you must only promote one product per web page. Yes, you could lump all the products together and so save some money, but you will reduce your sales by not having one web page for one product.

A good idea is to have a clear review on your website as to what the product will do for the purchaser, and if possible try to get some testimonials from satisfied customers. These are very powerful and can often turn a potential customer into a buying customer. Needless to say, these testimonials have to be genuine, and you must get the customers permission before using them.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. You also need if possible to have a facility for offering a free report to your visitors. Perhaps you can have a sign up box on your website so that people can leave their name and address, and as well as receiving the free report you can then enter them in to an autoresponder for regular follow up.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never returning again. By placing useful information into their inboxes at certain specified periods, you will remind them of the product they thought they wanted and hopefully you will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word free because there are still older spam filters that dump that kind of content into the junk before anyone get to read them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. You have probably heard it said before, but when you are looking for traffic to your website it is always much more cost effective to get targetted traffic, i.e. those people who are looking for your particular product. If for instance you have a dog training website you are probably wasteing your time and money attracting visitors who are looking for cat related products.

What you need to be doing is turning out at least 2 new articles a week, consisting of between 400-600 words each. I know that is not easy, but it will pay dividends in a steady stream of prospects to your website.

Unfortunately, not everone who clicks onto your site will be a purchaser, and in truth, the majority of your visitors will click away, some within a few seconds, without buying. It stands to reason therefore that in order to succeed online you must have a good and regular flow of visitors to your site.

The three suggestions that I have made above are not that difficult to carry out, it just requires determination on your part, and an action plan.

So there we are, three ideas which, if applied, will help your business to succeed, and which will ensure that you receive some very nice, and regular, paychecks.

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