Monday, February 23, 2009

The 2009 Chiropractic Marketing Secret Revealed

By Matthew Loop DC

The best kept secret in chiropractic marketing has been coveted by DCs for the past two years to reach phenomenal levels of success. With this secret, chiropractors are able to quickly increase their exposure, brand themselves in their community while building credibility and trust, and utterly transform their financial profile almost immediately. Those who know the secret are still laughing about it with a cigar in their mouth, and those who havent known it have faced serious financial setbacks. And, wouldnt you know, this secret form of chiropractic marketing is totally free.

So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I'm concerned, is one of the best forms of leverage for your practice.

It has never been easier to reach-out into the community and give a virtual hello and introduction to your services. When people see your videos blanketing the search engines, they feel like they already know you even before coming into your office. This blows print advertising out of the water. Let me give you a quick example of how powerful video chiropractic marketing can be for your practice. Imagine if you had just one video that you submitted to 30 different video sites that garnered just five views per day at each website. That would be 150 views per day (multiply by seven) for a total of 1,050 per week!

If you were to do a pay-per-click campaign and pay just one dollar per click, you would spend over a grand every week to get that kind of exposure! Imagine if, instead of one video, you had ten videos. Are you beginning to see the power, yet? When I say this is the biggest secret of chiropractor marketing in 2009, it's because it's true. You must change with the times or you risk failure in business. Older forms of chiropractic marketing and advertising are only hurting your pocketbook and slapping you in the face with mediocre returns. That's no way to live, really.

Video marketing is perhaps the easiest and cheapest way to get monumental amounts of exposure and respect on the internet. The amount of credibility and trust that you gain will put you in a prime position for success in all the months to come. Think about your videos as selling YOU-- the product. More than your expertise or your practice, people want to believe in you, and buy into that product.

When I first began to make videos, I didnt even have a camera yet. I simply used my screen-capture software off my computer. These days, even little digital cameras have video capability, so youre going to be able to find something you can use to get started. The time is now to get started with this chiropractic marketing secret; and it wont be a secret for long. Did you know that over half the content online is video material? Start out by setting a goal to make one or two videos each week about your chiropractic practice. As for me, Im up to three a week, and seeing phenomenal returns.

Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.

Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!

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