Monday, June 30, 2008

Why You Should Learn Online Marketing Now

By Brett Smith

If you're in marketing but you haven't learned about the Internet as a market, you're behind the times and you need to learn about it. If you don't know about Internet marketing now, and you don't start learning about it right away, you'll be missing out on a lot of money now and maybe even more money in the future.

Here are 10 reasons why.

1) THE INTERNET ISN'T GOING ANYWHERE. Perhaps as little as a few years ago, some people thought that the Internet was just a flash in the pan that would be quickly gone. However, it's not. It's here to stay and it can be YOUR path to success in the 21st century. Every year, the Internet gains greater footholds in society with more traffic and the exploding amount of information contained on it. This includes business and product marketing information in addition to the other more innocuous research information you might think of. If you wake up to this reality in time, you can use it to your advantage.

2) ONLINE MARKETING: A CHEAP WAY TO GO. Guess what? Internet marketing is cheap. Let's say you're trying to run a brick-and-mortar store and are still making a lot of use of paper mail outs. Okay, so maybe you're having some success, but you'll never get the type of success or return on investment that you can with Internet marketing. Most likely, your clients know the Internet and surf on it daily. Prospective clients, too, are in this boat. Why should you spend all that money on advertising with paper mailing when you can do it much more quickly and cheaply with online marketing? By the same token, if you're trying to run an online business and no one's coming to your website, having skills in Internet marketing is a must. It's cheap, it's relatively easy, and best of all, it can give you a major return on your investment -- both in time and money.

3) INTERNET MARKETING IS FAST. Once you get things initially set up, marketing online, using digital power, takes off almost by itself due to its viral nature. You can never move as fast offline as you can online, because the Net is the information hub of the 21st century.

4) INTERNET MARKETING IS EASY. This ties in with its being faster and cheaper--and thus, better. Internet marketing does not require you to employ a team of salesmen, it does not require you to make cold calls, it does not require you to stuff envelopes, and it does not require you to have an elaborate, expensive voice-over studio attached to your home.

5) INTERNET MARKETING IS JUST MORE FUN. Work in your pajamas. Hell, work naked. Work while listening to your favorite music as loud as you want. Go to any website you want to, whenever you want to--there's no risk of being fired.

6) ONLINE MARKETING IS FREEDOM. This ties in with it being more fun. If you open an online business and do the right marketing moves to make it a success, you can fire your manager and get out of the indentured servitude of a j-o-b. Work when you want, when it's best for you.

7) IT'S A GREAT FINANCIAL OPPORTUNITY. Basically, you can sell whatever you want, there are as many products or services out there as there are people, pretty much. And? You can go online and seek them out at very little cost to you.

8) YOU HAVE GLOBAL PROSPECTS. Your prospects are literally global (that is, as long as they speak English, likely). This is why they call it the "World Wide Web."

9) IT'S THE LATEST THING. To keep up with your competitors, you're going to need cutting-edge online marketing content. If you don't, your competitors will eat you alive.

10) GET IN NOW WHILE THE GETTING'S GOOD. If you can get into online marketing now, you'll pay lower prices than you will at any time in the future. Its cost is increasing as more entrepreneurs realize how valuable it is. Therefore, get it at today's prices, and save yourself some money.

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