Thursday, June 26, 2008

Testimonial Examples

By Brian D. McEvoy

Many marketers are seeing the benefits of adding text, audio and even video testimonials to their websites. The power of using examples from satisfied clients can be quite amazing.

The use of unique testimonial examples from previous customers that have realized your product or service to be beneficial, is very compelling and makes a statement to your traffic visiting your site like nothing else can do.

Buyers remorse is something you need to be aware of in today's market as nobody likes buying something that they later regret. This is where using testimonial examples on your website can help the buying decision and to remove any doubt from a potential customers mind.

People who buy online want to feel that they not only can trust the product, but also trust the business or person that is marketing the product. If there is no trust established, then the consumers will most often not buy.

What testimonial examples will do is allow the consumer to put their trust in the product or service and ultimately, in you. When a person is declaring to the world that the product is great and has all of the benefits that can be expected, then the person that is visiting your website feels in a safer position to purchase the product.

When someone is trying to make a buying decision and experiences the testimonials of others on someone's website, this can be the deciding factor in converting a prospect into a sale. Many online marketers are using testimonial examples today, to generate more conversions than ever before.

It's easy to get testimonials, especially if you have a great product or service. Just ask for feedback from existing customers. If they send a photograph you can use too, then you really have a winner.

It's surprising how often a satisfied customer is delighted to tell the whole world about it.

You really should be using testimonial examples to help promote your product or service as they are great marketing tools. Try to use them to overcome any doubts in your prospects mind. Start doing this today and you'll really see your profits dramatically improve.

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