Teleseminars are probably one of the most overlooked marketing strategies and yet whatever type of business you may have, they can be easily and effectively used to increase your opportunities and satisfy your clients.
So how can you start using teleseminars?
1. Training sessions not only show your affiliates how to sell your products but they also allow you to answer any questions your clients may have in connection with the effective use of what they have recently purchased. Whether you are training your affiliates or instructing your clients the recording of the training session becomes a valuable tool you can use on an ongoing basis, as a bonus or as a part of the product under discussion.
2. Carry out some market research then present the opportunity of a teleseminar covering a specific topic, stating that you will respond to the top ten questions asked. Any questions can be put forward at the time of registration for the teleseminar and then all you need to do is answer the questions. You will be able to gauge how much interest there is in any given topic by the number of registrations. The content of the call will be dictated by the listeners and this along with how much attention is shown will help you to decide whether this particular topic requires the development of a product.
3. It pays to add a stream of revenue with teleseminar registrations. You could offer a monthly teleseminar on a "what's hot" subject and charge a minimum of $20 for a content filled call. Remember, this is the least you could ask for; in some markets, as long as you have researched your niche and worked out the best price you could get between $100 and $250 per call. Adding a handout will enhance the value of what you have to offer. If only 50 or so people take you up on your offer, the revenue you receive will make it well worth your time and effort.
4. People are prepared to pay a substantial amount of money for attention received when part of a small group, so offer coaching to groups of between ten and twenty people. A reasonable fee would be $100 each month for say, two group coaching sessions. With twenty people in each group and a call lasting two hours your earnings are going to be an astounding $1000 per hour.
5. Host an open call. You can do this with an exclusive group - or a larger subscriber list. Essentially you are on the line, ready to answer questions. Anyone with an interest calls in and asks the question. Others just call in and listen, perhaps adding comments or offering an answer to a question. This tactic costs you an hour. But it really raises your level of "accessibility" in your callers' eyes. Plus, it often triggers a product idea for you, based on the questions people are asking.
These techniques can easily be put into practice and with a combination of two or more of these you are sure to see your business expand and your bottom line grow.
So how can you start using teleseminars?
1. Training sessions not only show your affiliates how to sell your products but they also allow you to answer any questions your clients may have in connection with the effective use of what they have recently purchased. Whether you are training your affiliates or instructing your clients the recording of the training session becomes a valuable tool you can use on an ongoing basis, as a bonus or as a part of the product under discussion.
2. Carry out some market research then present the opportunity of a teleseminar covering a specific topic, stating that you will respond to the top ten questions asked. Any questions can be put forward at the time of registration for the teleseminar and then all you need to do is answer the questions. You will be able to gauge how much interest there is in any given topic by the number of registrations. The content of the call will be dictated by the listeners and this along with how much attention is shown will help you to decide whether this particular topic requires the development of a product.
3. It pays to add a stream of revenue with teleseminar registrations. You could offer a monthly teleseminar on a "what's hot" subject and charge a minimum of $20 for a content filled call. Remember, this is the least you could ask for; in some markets, as long as you have researched your niche and worked out the best price you could get between $100 and $250 per call. Adding a handout will enhance the value of what you have to offer. If only 50 or so people take you up on your offer, the revenue you receive will make it well worth your time and effort.
4. People are prepared to pay a substantial amount of money for attention received when part of a small group, so offer coaching to groups of between ten and twenty people. A reasonable fee would be $100 each month for say, two group coaching sessions. With twenty people in each group and a call lasting two hours your earnings are going to be an astounding $1000 per hour.
5. Host an open call. You can do this with an exclusive group - or a larger subscriber list. Essentially you are on the line, ready to answer questions. Anyone with an interest calls in and asks the question. Others just call in and listen, perhaps adding comments or offering an answer to a question. This tactic costs you an hour. But it really raises your level of "accessibility" in your callers' eyes. Plus, it often triggers a product idea for you, based on the questions people are asking.
These techniques can easily be put into practice and with a combination of two or more of these you are sure to see your business expand and your bottom line grow.
About the Author:
Pick up your copy of 17 Reasons to Host A Teleseminar today. Dr. Jeanette Cates provides the best-selling course on teleseminars to get you started fast.
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