If making more website sales is important to you, read this article. You'll discover three ways to craft persuasive copy. And get more people to buy from your website.
Okay, here we go...
First, you need a story that rivets interest.
Look, when people read a website they can't get bored. If they do, it's all over with. Somehow you've got to find an interesting story about what you sell. Let me give you an example.
I'll tell you how I discover stories that people love to read.
What I do is interview everyone involved with the product. Among all those people someone will usually have a great story. They won't think much of it. But it'll be obvious to me. Because their story will have some sort of emotional - even sensational - appeal.
Once you find a good story you can create a headline around it.
Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant
That headline was written by the late, Gary Halbert. It telegraphed such a great story within the body of the ad. After all, wouldn't you want to know more about this perfume? Of course, you would.
Once you come up with a great story it becomes easy to write the copy. But you also have to pinpoint and emphasize the benefits of the product or service.
The main reason anyone will buy your product or service is because of what it does for them. Sit down with a pen and paper and write down the benefits people derive from buying what you sell.
Here's a little exercise to help you list all of the relevant benefits possible. Take a blank piece of paper and at the top write down...
"People buy my product so that..."
List every single beneift you can think of.
"they can lose weight"
"they can get healthier"
... build lean muscle...
If you want, you can even make each benefit stand out more. Like this...
Take another piece of paper and write down...
"People buy my product so that they can lose weight...
... go all day without smoking...
"so that they can get more dates"
... avoid binge eating while stopping smoking...
This is how you hone in on what's most important to a prospect.
By having a great story and focusing on benefits you'll go a long way toward getting more sales. But the heart of good website copy is the offer. You must craft a killer offer.
You can't sell by making offers that are easy to refuse.
The same idea holds true when making offers to sell via online marketing. Your offers must be specific to the market... and... so enticing people just have to buy now.
Rely on the Law of Supply and Demand. Make the product really good and explain it in the most enticing way possible. Then limit the supply to drive up demand.
Another smart idea is to include bonuses that expire after so much of your inventory sells during the promotion. You could say only 100 units will be sold at $95. Plus, you'll include three special bonuses to the first 50 people. This again will drive up demand while lowering supply. This strategy will work as long as the bonuses are perceived to be valuable by the prospects.
So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are...
Number one is the story.
Number two is to emphasize benefits.
3) Make them an offer they can't refuse.
Do these three things and you'll get more orders online.
Okay, here we go...
First, you need a story that rivets interest.
Look, when people read a website they can't get bored. If they do, it's all over with. Somehow you've got to find an interesting story about what you sell. Let me give you an example.
I'll tell you how I discover stories that people love to read.
What I do is interview everyone involved with the product. Among all those people someone will usually have a great story. They won't think much of it. But it'll be obvious to me. Because their story will have some sort of emotional - even sensational - appeal.
Once you find a good story you can create a headline around it.
Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant
That headline was written by the late, Gary Halbert. It telegraphed such a great story within the body of the ad. After all, wouldn't you want to know more about this perfume? Of course, you would.
Once you come up with a great story it becomes easy to write the copy. But you also have to pinpoint and emphasize the benefits of the product or service.
The main reason anyone will buy your product or service is because of what it does for them. Sit down with a pen and paper and write down the benefits people derive from buying what you sell.
Here's a little exercise to help you list all of the relevant benefits possible. Take a blank piece of paper and at the top write down...
"People buy my product so that..."
List every single beneift you can think of.
"they can lose weight"
"they can get healthier"
... build lean muscle...
If you want, you can even make each benefit stand out more. Like this...
Take another piece of paper and write down...
"People buy my product so that they can lose weight...
... go all day without smoking...
"so that they can get more dates"
... avoid binge eating while stopping smoking...
This is how you hone in on what's most important to a prospect.
By having a great story and focusing on benefits you'll go a long way toward getting more sales. But the heart of good website copy is the offer. You must craft a killer offer.
You can't sell by making offers that are easy to refuse.
The same idea holds true when making offers to sell via online marketing. Your offers must be specific to the market... and... so enticing people just have to buy now.
Rely on the Law of Supply and Demand. Make the product really good and explain it in the most enticing way possible. Then limit the supply to drive up demand.
Another smart idea is to include bonuses that expire after so much of your inventory sells during the promotion. You could say only 100 units will be sold at $95. Plus, you'll include three special bonuses to the first 50 people. This again will drive up demand while lowering supply. This strategy will work as long as the bonuses are perceived to be valuable by the prospects.
So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are...
Number one is the story.
Number two is to emphasize benefits.
3) Make them an offer they can't refuse.
Do these three things and you'll get more orders online.
About the Author:
John "Angel" Anghelache is a direct response copywriter and marketing consultant. To access his free marketing success interviews with 15 top marketers including Bob Bly, John Carlton, David Garfinkel, Clayton Makepeace and Joe Vitale go to... www.JohnAngelCopywriting.com
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