Saturday, June 21, 2008

Whoopydoo for great marketing incentives

By Rob Malcolm

Whoopydoo is the premier holiday promotions specialist in the UK, operating a wide range of travel based incentives from short breaks, cruises, foreign holidays and city breaks. Whoopydoo provide holiday offers at a fraction of their normal high street cost by working closely with a dedicated travel agency to locate the best deals, often through a wide range of the leading tour operators.

Holiday promotions have the highest perceived values and are perfect for attracting new customers, gathering data and as prizes for competitions. As everyone will take at a holiday each year the chance to enjoy a complimentary or heavily discounted holiday will always hold appeal. Whoopydoo supplies either high quality, paper booklets or on-line, downloadable promotional vouchers. Paper vouchers are ideal for direct selling and on-line vouchers perfect for e-business applications with large volumes or where the cost of fulfilment via traditional methods is not financially viable. Mobile phones can also be utilised with these incentives by using a dedicated web site and unique 12 character code sent via SMS. The customer then simply downloads and prints out the voucher.

Whoopydoo incentives and promotions are completely timeshare free and include several different options for the traveller so that they can always find their ideal holiday. For instance, a voucher providing a headline of a complimentary ‘7 Day Cruise for 2 persons’will also have options to take a 7 day self catering holiday for up to 6 people or a city break for 2 to 4 people.

These latter options require a small processing fee to be paid to Whoopydoo, typically 39 per person, in order to receive an offer including return flights and a minimum of 3 star accommodation. When the customer accepts their holiday offer from Whoopydoo they simply need to pay their Air Passenger Duty, any applicable airline fees and provide evidence of travel insurance.

Whoopydoo's web site, whoopydoo.net displays a large number of customer testimonials and many people travel regularly using their promotional vouchers. The testimonials are updated on a monthly basis.

The incentives are marketed through Whoopydoo's sister division, AIM Solutions. They produce and operate many lifestyle incentives and promotions that include discounted hotel breaks, fun days out at attractions, discounted activity days, spa breaks and a range of dining offers. These themes are frequently employed by banks and building societies, data survey companies, FMCG and travel & transport businesses to improve customer acquisition and drive loyalty.

All incentive vouchers are subject to minimum order quantities and all promotions are evaluated by AIM to ensure that the Whoopydoo incentive is the most suitable for the target audience to deliver a substantial increase in sales and return on investment. Many Whoopydoo clients have been using holiday incentives time and time again.

About the Author:

No comments: