Tuesday, June 24, 2008

How to Recruit Downlines for Your Network Marketing Business

By Rob Pike

In the past, network marketing was something done completely offline. If network marketers advertised at all, they would do it with flyers or with classified ads in newspapers. Unlike marketers today, they had no opportunity to reach massive amounts of people at a very low price.

Today, you can reach network leads through dozens of different outlets-many of them Internet-based. Additionally, there are companies that now specialize in extracting highly-targeted leads for this exact purpose.

One quick way in which you can recruit network leads is to setup a "squeeze page," which captures names and email addresses - and then send traffic to it. Once leads sign up through the squeeze page to join your mailing list, you can then send them a training course, which teaches them the various ways in which they can make money with a network marketing program. You can then make subtle attempts to get them to join your own network in several of the emails.

Another way in which you can recruit network leads to fill your downline is to send out mailings through e-zine advertisements. This is one of the fastest ways in which you can immediately reach tens of thousands of people with very little effort.

Additionally, you can use forums to recruit members for your downline. You can make useful posts on Internet marketing forums frequently; and then use a signature file that gives a brief overview of your network marketing opportunity.

Another way in which you can build a downline is to use free advertisements. If you have a low budget, you could accumulate credits on a traffic exchange or banner exchange program; and then use that to get your advertisement placed on various exchange sites. This is a relatively effective and easy way to increase the amount of people who join your mailing list through your squeeze page.

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