Saturday, June 21, 2008

The Benefits of Autoresponders

By Daniel Beckett

The benefits of autoresponders are so numerous you can't afford to ignore them. You'll find that you have the ability to communicate with your customers in a way that was never possible before. Internet marketing requires that you use the latest technology to interact with your customers so that they feel they are getting 100 percent of your attention.

Benefits of Automated Email

Cost Reduction: Autoresponders reduce your costs across the board. Everything from long distance phone bills to direct mail postage in your sales and marketing department to reducing the need for additional hiring of staff for customer service and support.

Peace of mind. By automating email, small business owners can know that their business is being handled how they want it, even if they aren't around. You know your business is being handled properly, even if you can't be at the computer around the clock.

Happy Customers: Autoresponders lets you serve your customers faster and more efficiently. Staff can focus on other higher-value functions that require human intervention or you can reduce the high cost of customer service representatives.

Advanced marketing techniques. Email lists can be an absolutely vital tool when attempting to sell a product. Autoresponders even allow a wide degree of flexibility when building up email lists, allowing the creator to split their signups based on a number of criteria, letting the small business owner tailor his message to various types of customers rather than sending out one generic message.

Improve Your Business with Autoresponders

Autoresponders may be just what your business needs to give you the edge over your competition. By using autoresponders properly you will see your online sales profits excel beyond what you ever thought possible.

Sample autoresponder uses

Distribute a simple, printable version of your main sales pitch.

Set up an automated series of messages to help keep your product fresh in the customer's mind.

Provide a series of messages on a topic that ties into your product, like a course on how it could improve their own business.

Collect addresses for you email ezine which will give you periodic access to your site's visitors. You can sell advertising in your ezine or just use it to promote your products and services.

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