How do I do it?
Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.
First things first, how does a website achieve top rankings?
Through use of top secret algorithms, Search Engines rank sites based on relevancy, accuracy and up-kept status of information. This counters SEO experts whose sole purpose is to get clients at the top of the rankings.
Top rankings can be achieved by two "strategies":
"Black Hat Optimization" and "White Hat Optimization"
White Hat strategies deliver relevant, accurate, quality and timely information to help reinforce Search Engine design.
Black Hat techniques are ways of cheating that manipulate loopholes and other cheating techniques. These techniques do have the potential to work but do not last for very long as Google programmers are quick to fix the loopholes and ban you at the same time.
Though nobody can verify what works best as far as ranking factors. Given the goal of Search Engines, there are a handful of strategies that have survived the test of time, make logical sense, and have been physically proven:
1. Quality themed content, and lots of it. This goes beyond just stuffing in your keywords as much as possible. The SE's are getting better at determining themes by means of "latent semantic indexing", which basically means using artificial intelligence to work out what the site is about, rather than just what keywords are on it. To achieve this you need to provide your keyword, certainly, and also other words and phrases that are linked to them.
2. Incoming Links. Links from "bad neighborhoods" get you very little in the way of Google Page Rank. These links from Free-For-All (FFA) sites and link farms are not very well looked upon. Though Google does not penalize you for such incoming links, they definitely do not reward you for such. Links from authority sites, on the other hand, are worth quite a bit. Theme related sites are also quite worthy, ie if you have a computer gaming site, other gaming sites linking to you will be worth more than a website for household cleaners. To see how valuable a site roughly is in relation to others, see it's Google Page Rank, the higher it is, the more valuable the site. Eventually, Google Page Rank will probably become specific to themes, meaning you could be ranked highly for one theme and rather low for another.
3. Sites that have been around a long time - If all factors are equal, Google Page Rank will rise with time. This makes older sites more worthwhile due to this reason.
4. New sites are also worthy - remember, the SE's want to deliver hot news, so they will give an initial priority to new sites, and also to new links pointing to sites, as they might indicate that there is some hot, recent, news on that site.
5. Outgoing links - Too many links can be a bad thing, especially when linking to bad neighborhoods. Though bad links coming in are not penalized, ones going out certainly are. Links out to authority sites are quite worthwhile.
6. Keywords - Set your goal to get ranked for specific keywords before all else. Tag the name of your area or town to the end of the keyword if you are a local business. Keywords vary in competition. Some much more than others.
7. Unique content. This is the key to both pages that link to you and your own site itself. Search Engine's are out to deliver original content; no one wants to see multiple pages of the same information. The most common way of people letting all their hard work go to waste is to copy the same pages everyone else is using. Search Engines are quick to filter out duplicate content.
Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.
First things first, how does a website achieve top rankings?
Through use of top secret algorithms, Search Engines rank sites based on relevancy, accuracy and up-kept status of information. This counters SEO experts whose sole purpose is to get clients at the top of the rankings.
Top rankings can be achieved by two "strategies":
"Black Hat Optimization" and "White Hat Optimization"
White Hat strategies deliver relevant, accurate, quality and timely information to help reinforce Search Engine design.
Black Hat techniques are ways of cheating that manipulate loopholes and other cheating techniques. These techniques do have the potential to work but do not last for very long as Google programmers are quick to fix the loopholes and ban you at the same time.
Though nobody can verify what works best as far as ranking factors. Given the goal of Search Engines, there are a handful of strategies that have survived the test of time, make logical sense, and have been physically proven:
1. Quality themed content, and lots of it. This goes beyond just stuffing in your keywords as much as possible. The SE's are getting better at determining themes by means of "latent semantic indexing", which basically means using artificial intelligence to work out what the site is about, rather than just what keywords are on it. To achieve this you need to provide your keyword, certainly, and also other words and phrases that are linked to them.
2. Incoming Links. Links from "bad neighborhoods" get you very little in the way of Google Page Rank. These links from Free-For-All (FFA) sites and link farms are not very well looked upon. Though Google does not penalize you for such incoming links, they definitely do not reward you for such. Links from authority sites, on the other hand, are worth quite a bit. Theme related sites are also quite worthy, ie if you have a computer gaming site, other gaming sites linking to you will be worth more than a website for household cleaners. To see how valuable a site roughly is in relation to others, see it's Google Page Rank, the higher it is, the more valuable the site. Eventually, Google Page Rank will probably become specific to themes, meaning you could be ranked highly for one theme and rather low for another.
3. Sites that have been around a long time - If all factors are equal, Google Page Rank will rise with time. This makes older sites more worthwhile due to this reason.
4. New sites are also worthy - remember, the SE's want to deliver hot news, so they will give an initial priority to new sites, and also to new links pointing to sites, as they might indicate that there is some hot, recent, news on that site.
5. Outgoing links - Too many links can be a bad thing, especially when linking to bad neighborhoods. Though bad links coming in are not penalized, ones going out certainly are. Links out to authority sites are quite worthwhile.
6. Keywords - Set your goal to get ranked for specific keywords before all else. Tag the name of your area or town to the end of the keyword if you are a local business. Keywords vary in competition. Some much more than others.
7. Unique content. This is the key to both pages that link to you and your own site itself. Search Engine's are out to deliver original content; no one wants to see multiple pages of the same information. The most common way of people letting all their hard work go to waste is to copy the same pages everyone else is using. Search Engines are quick to filter out duplicate content.
About the Author:
Noel Swanson suggests the use of an article submission service, which will be key in rising to the top of Google Rankings. These services will help you submit articles to thousands of article directories; much more than you could do by hand.
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