Saturday, May 10, 2008

How Breaking Even With Google AdWords Is Profitable Business

By Christopher Stigson

Being good at Google AdWords is the key to everything online... If you know it you'll absolutely rock the online business world, but if you don't know it you'll burn in flames pretty fast and complain to the nearest person who'll listen. If you know AdWords you'll never be poor, ever.

Most people online do not know how to "create traffic themselves".. they rely on partners, Joint Ventures and things like that. While this is fine "in theory" they do not know the real business of internet marketing... Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.

What's the real secrets behind adwords anyway? AdWords in most people's eyes is an "expense", but you cannot look at it like that. AdWords is an investment.. There's risk involved, but there are also huge long lasting rewards hiding behind door #1. When you start seeing it as an investment, like you are buying a house or something, your mindset will change.

Because knowing what a business is and how to run one and get it profitable from adwords traffic is an artform all by itself. You can even break even with adwords and still be a millionaire... Sounds crazy? But it's true. Once you are collecting leads from your business you have the freedom to do whatever you want with them...

You don't want to make people "customers", but rather "clients". That's your "final goal" with advertsing with Google. It's not to "make a sale" or "make money online", but rather establishing a business. People who act as affiliates and only sell other people's products do not use leverage to expand their business. I mean if you can make $100K/year as an affiliate you can make $500K as a product owner, no doubt about it. If you don't have your own stuff get some, I just can't stand seeing lost profits... It's ok to start as an affiliate, but move on to better things, alright?

Get a list of around 10,000 people and you'll be able to sell to your list, sell ads in the newsletter or whatever you choose to do. Don't stop there, but move on to even bigger things. That's how to make the highest figures online.

You need uppsells, high paying backend strategies, high end products as well as your lead in products that usually are priced around $17-$97. You need to focus on this part more than the others. So, once a person has bought, they need to know about this stuff, alright?

A lead is a lead and you should treat them well and keep them on your lists. If it's your free tirekicker list, get them to invest in something more risky, by building a relationship with them. Establish trust and upsell them your $497 homestudycourse that's in downloadable format online. They may not get it, so make them know about your $2999 coaching classes instead... understand?

Do you now see how that initial $47 investment in adwords to make $45 back is worth thousands more? Great! Perfect, that's what I wanted you to learn. Start pursuing your backend strategy and go make some sales for coaching classes or whatever you need. If you are lazy (like me) you just refer them to other coaches for a 25-50% commissions of the $2999 sale! That's $1000-$1500 profit, but still it's amazing how that "free lead" became your daily paycheck =)

This is exactly how many of these "big name gurus" are making their money... They are not making "much at all" just selling freaking e-books as an affiliate off of AdWords, let me tell you right now! That's insane to believe. Their backend strategies are so strong you wouldn't believe it and THAT'S how it's done. Do what they do, no what they tell you to do.. Alright?

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