I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it....
Business will always respond to demand, and the Green economy is demanding more and more of the Eco-friendly products and services. This brings us to the subject of "Green Washing" where people and companies will give only token service to the cause while claiming to be a true follower. In overt and subtle ways, we must now be aware of those who are pretenders and those who participate in the Green practices now in demand.
As the janitorial world comes to terms with the emerging Green economy, they have the same habit of trying to "Go Green" with the least effort possible. To that end, they are told by their suppliers that they can suddenly be a Green janitorial firm by purchasing Green products for their workers. Like the saying goes, "All that shines is not gold." We are going to see numerous businesses that are examples of Greenwashing, and that hurts the cause in ways yet unseen.
The "Green Equalization" happens when every janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you cannot get a Green service from a bottle.
Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
In the full blossom of the Green service industry, there will arise those services that are willing to go the extra mile of training and certification to prove that they have the commitment to the cause. Green janitorial services may happen on their own, but how do we know the Green service from the Greenwashed service? Though there is no 100% guarantee, training and certification will bring forth the best to shine like the moon against the stars by comparison.
Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.
Business will always respond to demand, and the Green economy is demanding more and more of the Eco-friendly products and services. This brings us to the subject of "Green Washing" where people and companies will give only token service to the cause while claiming to be a true follower. In overt and subtle ways, we must now be aware of those who are pretenders and those who participate in the Green practices now in demand.
As the janitorial world comes to terms with the emerging Green economy, they have the same habit of trying to "Go Green" with the least effort possible. To that end, they are told by their suppliers that they can suddenly be a Green janitorial firm by purchasing Green products for their workers. Like the saying goes, "All that shines is not gold." We are going to see numerous businesses that are examples of Greenwashing, and that hurts the cause in ways yet unseen.
The "Green Equalization" happens when every janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you cannot get a Green service from a bottle.
Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.
In the full blossom of the Green service industry, there will arise those services that are willing to go the extra mile of training and certification to prove that they have the commitment to the cause. Green janitorial services may happen on their own, but how do we know the Green service from the Greenwashed service? Though there is no 100% guarantee, training and certification will bring forth the best to shine like the moon against the stars by comparison.
Janitorial services are no longer about sweeping floors and taking out the trash. A great variety of duties and responsibilities have been added to the standard duties of the janitorial workforce. But, consider the magnitude of this transition to Green practices. There are over one million janitorial workers in the US, and though they are expected to raise the level of service, they are often the least trained and equipped to do the job. If we are going to pass regulations demanding Green services, there must be the training and certification of those who carry the responsibility.
About the Author:
Every janitorial customers will need to be be Green Clean certified or lose customers. Green Clean Institute offers trademark janitorial training and certification. Do not dare to fake it as a Green janitorial customers.
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