Tuesday, July 29, 2008

How to Use Autoresponders To Increase Profits

By Derek gehl


You probably know that 20% of your customers are responsible for 80% of your sales.

20% of those who purchased from you once will buy from you again... if you follow up with them.

One-fifth of your customer base is just sitting there waiting for you to offer them something new!

You are losing a lot of your profit if you don't follow up with your customers... it's as simple as that.

Your existing customers are four or five times more likely to buy from you than to purchase somewhere new.

The great thing is that you can target your existing customers with regular emails (called autoresponders) without ever having to write yourself a reminder notice, or draft a new message each time.

An autoresponder is a prewritten email, or email series, automatically sent out to anyone who buys or requests information from you.

Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:

10 great ideas for autoresponders...

1. Confirmation email after a subscription request or purchase

2. Send a thank-you message after a customer makes a purchase

3. Ask your customers if they're happy with the product after they've had it for a little while

4. Follow up on a purchase anniversary

5. Remind customers if they have an appointment with you if you're running a service-based website

6. Send out a short survey asking your customer's opinion about shipping times and any improvements you can make to your product

7. Send a follow-up offer on your customer's birthday

8. Offer a customer loyalty voucher after they have made several purchases

9. Remind customers to bookmark your site, and offer to email them when new information has been added

10. Contact customers and remind them of what you can do for them during holidays and specific shopping seasons

Sending follow-up promotions is an excellent way for your business to generate extra income without sucking up your time.

In fact, if you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.

Think about how much extra money would that be for YOUR business?

About the Author:

Succesful marketing: JcPenney coupons with free shipping

By Priscilla Queen


A life's achievement from a visionary, the JC Penny co-operation is among the largest chains of retail stores in the world. The first store of JC Penny was started in 1902 by James Cash Penny at Kemmerer, Wyoming and operates till date. The path to success was not just filled with olives and spurs, it was a new path invented, toiled and maintained.

A company that started off as a single retail store now operates nearly 1050 stores throughout the United States and Puerto Rico. Their product line includes most household and conventional merchandise items. JcPenney's also includes several leased departments such as optical, portrait studio, and jewelry departments.

Since the stores are a part of the consumer section, the level of competition they face is tremendous. To stay in the business, they have to regularly come up with attractive offers that would interest their customers. There are hundreds of such lucrative offers given to the customers every year. An important and most sought offer for JC Penny are the free shipping coupons.

Many customers are of the view that shipping is an unnecessary expense burdened by them. Huge amounts of money might be spent by the customers to buy certain products. But shipping cost almost carries half of the product's cost. JC Penny cleverly understood the customers' mentality and offered free shipping to alleviate the extra costs.

When a company comes out with such offers, it has to make a lot of administrative and logistical changes. Shipping products from one part of the country to the other in a vast country such as the United States can be expensive. JC Penny's solution to this was to open a number of warehouses and dispatch points at various parts of the country, which also assured customer satisfaction, by quick, free dispatching of their goods.

The JC Penny coupons with free shipping are usually available online, at The JcPenny website, and in their shopping partner sites throughout the internet. These coupons contain a certain code that is to be entered while billing. Most of the time, JC penny coupons with free shipping are given for a purchase of over $99. The company does not lose much by providing free shipping to its customers and uses the offer as an effective marketing strategy.

These coupons are usually given on a seasonal basis and have a date of expiry corresponding to them. The JC penny coupons with free shipping can be redeemed by clicking on the link which says 'redeem my free shipping coupon' on their website. It is such offers and discounts that helped this organization succeed. There are many similar competitors in the field like Wal-Mart, Ikea, and Home Depot.

Though customers are provided with offers from its competitors, people are mainly attracted towards JC Penny because of its free shipping incentive. The company doubled its profits by adopting free shipping coupons. Its customers remain loyal due to the benefits with free shipping coupons and products, which enable their items to be delivered quickly with ease.

About the Author: