The right business name ideas help you to get your business name right the first time.
Seven business names ideas that will help you get it right the first time include:
Business Names: Idea 1 - Create numerous name options.
Business Names: Idea 2 - Choose a name that expresses what your business does.
Business Names: Idea 3 - Choose a name that enables your business to grow in different directions.
Business Names: Idea 4 - Be certain that the name relates positively to your target market.
Business Names: Idea 5 - Conduct trademark research.
Business Names: Idea 6 - Research your target market.
Business Names: Idea 7 - Consider the connotations and sound of the words for each option.
Business Names: Idea 1 - Create Numerous Name Options
You can't have too many business name options. Ideas won't all withstand the elimination process. So list as many as possible in a brainstorming fashion. Get ideas everywhere, but list at least ten business names ideas.
Business Names: Idea 2 - Choose A Name That Expresses What Your Business Does
Unless you are fortunate enough for your name to truly represent what your business does, or to be a well-known celebrity within your industry, don't name your business after yourself.
If your last name is "Smooth" and you've discovered an herbal mixture that smooths wrinkled skin, then go ahead and use your last name in your business name. But you probably wouldn't want to if your own a construction business.
Business Names: Idea 3 - Select A Name That Allows Expansion Of Your Business.
Just because you start your business with a specific product doesn't mean that you won't expand into different product lines. Your name should be broad enough to cover your business as it grows.
To demonstrate what I mean, my first business name limited my business. It was Sulton Books. "Sulton" didn't add anything positive to the business name, and "Books" pigeon holed it into just books.
I ended up having to rename my business, partially because of the terrorist attacks in Sept. 2001. I needed to rid my business of the negative connotation of "Sulton." I took that opportunity to select a name, "Best Books Plus" that enhanced the business with a more positive connotation and a greater ability for expansion.
Business Names: Idea 4 - Be Certain That The Name Relates Positively To Your Target Market
Consider how each business name idea will impress target market members. This requires knowing as much as possible about your target market members so you can select a final name that they will like.
Still don't select a name that is so specific to your target market that you can't expand into new markets later. You don't want to have to rename your business in order to expand it in anyway.
Business Names: Idea 5 - Determine If Any Name Options Are Taken
You need research to assure that none of your business name ideas are already taken.
Go to the United States Patent and Trademark Office site. You can search your business name ideas to determine if any are already trademarked by another business. Delete all business name ideas that are part of a trademark to avoid potential legal expenses and an almost certain judgment that you rename your business.
Business Names: Idea 6 - Query Your Target Market
It's time to try your name options on members of your target market. Get as many as you can to tell you which name options they like best and what comes to mind with each option.
And don't forget to get their reactions to your product. You can get additional business name ideas from their reactions.
Business Names: Idea 7 - Know The Sounds And Meanings For Each Name Option
A good business name will create a positive image of your business. It also sounds good.
You also need to know the connotation of each word for the culture of your target market. A positive name in one culture can be negative in another.
Avoid mistakes like that of the American car company. When naming a model "Nova," no one checked to see what the name means in different languages. In one country, it means "no go." That meaning wasn't good for sales.
Summary
By using these seven business name ideas, you will never have to pick another name for your business.
Seven business names ideas that will help you get it right the first time include:
Business Names: Idea 1 - Create numerous name options.
Business Names: Idea 2 - Choose a name that expresses what your business does.
Business Names: Idea 3 - Choose a name that enables your business to grow in different directions.
Business Names: Idea 4 - Be certain that the name relates positively to your target market.
Business Names: Idea 5 - Conduct trademark research.
Business Names: Idea 6 - Research your target market.
Business Names: Idea 7 - Consider the connotations and sound of the words for each option.
Business Names: Idea 1 - Create Numerous Name Options
You can't have too many business name options. Ideas won't all withstand the elimination process. So list as many as possible in a brainstorming fashion. Get ideas everywhere, but list at least ten business names ideas.
Business Names: Idea 2 - Choose A Name That Expresses What Your Business Does
Unless you are fortunate enough for your name to truly represent what your business does, or to be a well-known celebrity within your industry, don't name your business after yourself.
If your last name is "Smooth" and you've discovered an herbal mixture that smooths wrinkled skin, then go ahead and use your last name in your business name. But you probably wouldn't want to if your own a construction business.
Business Names: Idea 3 - Select A Name That Allows Expansion Of Your Business.
Just because you start your business with a specific product doesn't mean that you won't expand into different product lines. Your name should be broad enough to cover your business as it grows.
To demonstrate what I mean, my first business name limited my business. It was Sulton Books. "Sulton" didn't add anything positive to the business name, and "Books" pigeon holed it into just books.
I ended up having to rename my business, partially because of the terrorist attacks in Sept. 2001. I needed to rid my business of the negative connotation of "Sulton." I took that opportunity to select a name, "Best Books Plus" that enhanced the business with a more positive connotation and a greater ability for expansion.
Business Names: Idea 4 - Be Certain That The Name Relates Positively To Your Target Market
Consider how each business name idea will impress target market members. This requires knowing as much as possible about your target market members so you can select a final name that they will like.
Still don't select a name that is so specific to your target market that you can't expand into new markets later. You don't want to have to rename your business in order to expand it in anyway.
Business Names: Idea 5 - Determine If Any Name Options Are Taken
You need research to assure that none of your business name ideas are already taken.
Go to the United States Patent and Trademark Office site. You can search your business name ideas to determine if any are already trademarked by another business. Delete all business name ideas that are part of a trademark to avoid potential legal expenses and an almost certain judgment that you rename your business.
Business Names: Idea 6 - Query Your Target Market
It's time to try your name options on members of your target market. Get as many as you can to tell you which name options they like best and what comes to mind with each option.
And don't forget to get their reactions to your product. You can get additional business name ideas from their reactions.
Business Names: Idea 7 - Know The Sounds And Meanings For Each Name Option
A good business name will create a positive image of your business. It also sounds good.
You also need to know the connotation of each word for the culture of your target market. A positive name in one culture can be negative in another.
Avoid mistakes like that of the American car company. When naming a model "Nova," no one checked to see what the name means in different languages. In one country, it means "no go." That meaning wasn't good for sales.
Summary
By using these seven business name ideas, you will never have to pick another name for your business.
About the Author:
Get more information about Target Markets and learn what best appeals to yours at Target Markets. You can also get completed Target Market Profiles. Linda P. Morton writes on many marketing topics.
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